Wilson Cole's Podcast From The Road

Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for AER, run down a list of SEO hints and tips to improve your marketing. Ally said one key component is using content to boost your SEO. To do this, you would write content and then post it to Facebook or other sites and create backlinks from the content to your website. The way the Google algorithm works with SEO is that it’s all about credibility; credibility is built by having your website referenced in more places. One of the benefits of using Recruiting and Staffing Solutions Magazine’s (RSSM) services is that you can publish content to the magazine and create backlinks to your website, on top of the exposure you get from the magazine article in the first place. AER itself utilizes these SEO techniques and the proof is in the Google search results when you search for such things as “staffing debt” or “past due debt” and the top results are AER and ELOC Global pages. Ally says that SEO is similar to how a spider-web is