Wilson Cole's Podcast From The Road

Wilson Cole, President of Adams, Evens & Ross (AER) and Recruiting and Staffing Solutions Magazine (RRSM) takes time to discuss the topic marketing (outside of collections). One key tool for marketing is growing your email list, which he suggests you do by such strategies as creating lead magnets, and not by such strategies as buying a list. To create a lead magnet, create a list of non-competing companies in your sector, create an offer for them to distribute to their clients and create a free resource related to the offer (such as a whitepaper), notify the non-competitor of the offer and give it to them to distribute to their clients, and email the free resource to the new contacts as they respond to the offer. This process can be automated and is a great way to grow your email list because your company is being presented by a trusted source.