Wilson Cole's Podcast From The Road

For this podcast Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, talk about new versions of marketing tools that have been around for decades but were recently upgraded by technology and given new names. Some examples of these new versions of marketing tools include sales funnels and lead magnets. As Wilson explains, the old versions of these tools were known as sales emails, which were super long and went through the details of the AER collections process and the perks of going through it. Before that there were sales letters, which basically did the same thing as sales emails but were in paper form and mailed/given in person to prospective clients. Modern day sales funnels are more effective than tools of the past because of the research into human behavior that has been utilized in the marketing industry when creating tools like sales funnels.