Fitness Profits With Chris Brown

  Hey, what's happening? It's your boy Breezy. We are locked in and live today with a brand new episode of Fitness Profits. Today, we're going to be talking about building authority in your local area with live streams. Super excited that Instagram just revealed their live feature for everyday people like me and you, right? Celebrities have had it for a while. It just shows, over and over again, that live stream is the way to go. Not the way to go, but it is the way that things are going. You look, it started with a few different applications. Periscope, Blab, around about maybe 18 months, two years ago. That was the big thing. Then Facebook introduced Facebook Live for influencers and people who had authorised profiles. Then basically it trickled down to everyday people. Now, if you look at the reach on a live stream versus a video that you post, Facebook will give much more cadence towards the live stream as opposed to the posted, prerecord video which tells you that they favour live stream. It tells you th