EOFire | Daily chats with Entrepreneurs On Fire

Melissa Dawn is a Master Certified Coach, bestselling author, and founder of CEO of Your Life. She guides retreats and executive leaders with this message: Lead with heart, not just strategy. Top 3 Value Bombs 1. Authentic leadership starts with self-awareness. Removing the masks we wear—like the 'coaching mask" or the' professional mask"—frees us to lead with impact and integrity. 2. Heart-centered leadership is a strategic advantage. Being transparent, vulnerable, and real drives performance, trust, and long-term retention. 3. Speaking with clarity and care builds connection. In today's purpose-driven workforce, treating people as people—not tasks—creates loyalty and momentum. Learn more about Melissa's coaching, retreats, and tools for heart-centered leadership - CEO of Your Life Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Shopify - If you want to see less carts being abandoned, it's time for you to head over to