Boost Your Boutique With Emily Benson

On this week's episode, Emily talks with Shari Aussant from Mermaids on Cape Cod. A long time student of Emily's, Shari has decades of experience in the boutique business including running the country's old country store in Wareham, MA. Shari talks about the changes that she made in her business and her life to make her boutique as successful as it has been and how to learn to embrace the 'waves' of entrepreneurship. Find Shari on Facebook: Mermaids on Cape Cod Join Shari's community: Mermaid Exclusive Collection Follow Shari on Instagram: @mermaidsoncapecod Shop: www.mermaidsoncapecod.comMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your