Top Agents Playbook

The media had a field day as records were constantly broken and insatiable buyer demand, fuelled by unbridled consumer optimism, a buoyant economy and record low-interest rates delivered the real estate industry a boom of almost biblical proportions. For example, in 2018, there were more than 100 Sydney homes sold for more than $10 million and while some cities boomed more than others, a record number of transactions meant good times for agents new and experienced. In fact, if you started in real estate at any time in the last 10 years, you’ve probably only experienced boom conditions. How things have changed. Today, it’s estimated that 9 out of 10 agents currently working in the industry don't know what a tough market is like and this shift in the market means that not only are prices down but, and this is more damaging to our industry, the volume of properties coming on to the market is substantially reduced. It’s difficult when things get tough and the tunnel is always darkest in the middle but let’s remem