Top Agents Playbook

If you can't clearly illustrate your point of difference BEFORE your listing presentation, your chance of getting the fee you deserve is almost zero. And here's the thing... if you can't get your seller a better result than ANY of your competition, why would they hire you? There are 3 things you need to do to ensure your seller understands you are better than the rest. Send 6-8 testimonials from your sellers as part of your pre-listing kit that says how you achieved a result HIGHER than your sellers expected and that you were able to handle multiple buyers (a bidding war) Send a video or preferably a compilation video of happy sellers saying the same thing Sharing one or two case studies at your listing presentation And if we're working together, there's actually a 4th thing that is a powerful reminder of your point of difference:  It's when you deliver a copy of How To Sell Your Home For More with your pre-listing kit.  How To Sell is my best selling book. It's $39.95 from Amazon.com but I supply it at cos