Top Agents Playbook

My first real estate marketing breakthrough came after I wrote a book called ‘How To Sell Your Home For More’ I created some marketing that I could distribute inviting people to call me to get a free copy of my book and kept tweaking the formula until I got it right. It quickly positioned me and my brand as a clear alternative in the market. I’m sure you’ve heard the homeowner's mantra…  a good home sells itself. My book started to change the way home sellers thought about the home selling experience.  They began to understand the opportunities and the major influencing factors that really help a home sell for more. Long story short, it worked very well for my business and today, the book and the marketing system around the book is used by of hundreds of agents under my Bestagents brand. If you’re a Bestagents member, you’ll know what I’m talking about. If you’re not, message me and I’ll get you some more info. My guest today is in the same space. A few years back he wrote a book called Sold Above Market and