Top Agents Playbook

Many thanks for the feedback and interest from last week's show about the real estate marketing funnel I've built and the launch of the Bestagents Founders Membership. In this week's episode, I'm going to take you through the 3 critical stages of a dedicated real estate marketing funnel then you're going to meet one of the nicest guys in real estate, RE/MAX Canada's Broker of the year. All that and more coming right up. The funnel concept is simple. I can even 'show' you in a podcast episode like this: Imagine a funnel. In my mind it's a red funnel. But it's big. Say 1 metre or 3 feet in diameter at the top and 2 metres or 6 ft deep. At the bottom it takes a right-hand turn for another 3 feet and at the end, money comes out in the form of listings and sales. The real estate funnel is made up of 3 parts: First and obviously is leads coming into the top of your funnel. Next is 'nurture' where your CRM takes over directing you to employ a range of innovative connectors like email, text, phone, hard mail and soci