Literally

The coaching industry loves a simplified narrative about scaling: "Hire more support." "Build a funnel." "Go passive." “Detach.” But if you’ve ever tried to grow in a way that actually felt aligned, sustainable, and human you’ve probably realized those strategies don’t tell the whole story. In this solo episode, I’m sharing the truth about what really works when it comes to scaling a service-based business… and the lies that keep so many entrepreneurs spinning their wheels. This isn’t just a takedown of bad advice. It’s a reminder that scaling isn’t about doing less or being more perfect. It’s about building your capacity, making intentional choices, and staying connected to what actually matters.   In this episode, you’ll hear: The 3 biggest lies the industry tells about scaling, and why they’re so tempting Why passive income isn’t as passive as it sounds Where hiring helps you (and hinders you) What most people misunderstand about capacity, nervous system regulation, and momentum Why you’re not broken if s