The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson

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Synopsis

Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads?If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting?In this episode, I’m joined by Dana Johnson, a Pinterest expert who helps wedding pros turn Pinterest into a lead-generating machine. We’re diving into how to use Pinterest strategically, what types of content actually drive inquiries, and how to book more weddings without constantly chasing new leads.If you’ve ever wondered how to make Pinterest work for your wedding business—or if you’re sitting on a goldmine of past work that could be bringing in ideal clients—this episode is for you.