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Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. He created the Power Trademark 360, a comprehensive framework that empowers entrepreneurs to leverage trademarks for business growth and sustainability. What are some emerging trends in intellectual property that entrepreneurs should be aware of? How do you see intellectual property intersecting with sustainability and social impact, particularly in the African market? What inspired you to develop the Power Trademark 360, and how does it benefit entrepreneurs? How can a strong IP strategy turn intangible assets into business growth drivers? What are the most common mistakes entrepreneurs make when it comes to protecting their intellectual property? Marc Luanghy Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. Holding a Master’s in Entrepreneurship from Cambridge University, he has worked across various