Keeping It Real With Shana Recker

Send Shana a Text Message In this episode, I dive into the real, unfiltered truth about starting an online business in 2025. Things have changed drastically from the early days of online business, and I’m breaking down the biggest misconceptions, mistakes, and the strategies you actually need to succeed.Key Takeaways:✔️ It’s Not as Easy as It Used to Be – Gone are the days of throwing up a website and making money overnight. The industry is more saturated than ever, which means strategy and consistency are non-negotiable.✔️ Social Media Won’t Do the Work for You – Just posting a few times isn’t enough. You need a plan, engaging content, and a long-term commitment to building trust with your audience.✔️ Branding and Website Matter More Than Ever – A poorly designed website and DIY branding will turn potential customers away. Professional, cohesive branding is key in 2025.✔️ You Must Be Hands-On in Your Business – You can hire help, but no one will care about your business as much as you do. If you’re not activ