Blackletter

To kick off season 11 of The Blackletter Podcast, Tom Dunlap is joined by special guest Sharon Heaton, the president, founder, and CEO of sbLiftOff. Together, Tom, Sharon, and Wright Lewis, a partner at Dunlap Bennett & Ludwig, discuss how sbLiftOff helps entrepreneurs grow and enhance their businesses for successful sales and elevated wealth.In this first segment of the interview, Sharon shares her motivation for starting her passion project, sbLiftOff. She also discusses the science and the emotions behind business sale, which is a key theme of her book, "LIFT OFF: 12 Things to Know Before You Sell Your Company." Upon realizing the emotional commitment of founder-owned businesses, Sharon learned the importance of tactful entrepreneurship, informed risk-taking, and thorough valuation in the mid-market. In creating sbLiftOff, Sharon aimed to help middle-market businesses with valuation and sales by sharing insights from her company experiences and valuation strategies.Tune in to this episode to hear Sharo