Massive Agent Podcast

That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania, sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy. Hell, if you've been listening to me for any length of time, you know I'm pretty firmly against spending your money on direct mail. To be fair, in may cases, it's still a waste of money compared to better marketing and real estate lead generation options, like Facebook Ads. Our guest, Joy Gendusa, even said as much herself in the interview! So if direct mail sucks, except for if done a certain way... then how should it be done to be effective? This week you'll learn how a postcard mailer campaign in conjunction with Facebook Ad and Google Ad retargeting