Massive Agent Podcast

As real estate professionals so many of us use our phones as our database. Although we know we should have a better way of keeping in touch with past and potential clients, we either don’t use or underutilize our database. What if there was a client relationship management (CRM) system that allowed us not only to store information, but also to automate ongoing contact with our most valuable commodity? That is precisely what Follow Up Boss does.We are in for a treat on this episode of the Massive Agent Podcast. Today, host Dustin Brohm is joined by Ricardo Bueno, Head of Partnerships at Follow Up Boss. You’ll want to listen to this episode several times as Ricardo leads us in a mini-master class complete with email scripts, drip campaigns and action plans.Ricardo explains why our CRM is one of the best tools in our arsenal of lead for lead generation, why the type of CRM you use is important, and how repeat and referral business are the easiest to acquire when done right. The question we must ask ourselves is,