Earn Your Happy Podcast | Motivation | Self-love | Entrepreneurship | Confidence | Fitness And Life Coaching With Lori Harder

Work hard and be nice to people. That’s CEO of Super Coffee, Jimmy DeCicco's simple, yet effective, business motto. Jimmy and his two brothers were looking to optimize their coffee by adding protein, coconut oil and monk fruit. Their post-practice pick-me-up eventually became their hit product Super Coffee, which has grown from a dorm room brew to hitting the shelves in Whole Foods, Target, Walmart, and beyond. We’re talking all about how Jimmy and his team have brought their vision of Super Coffee to life and the major lessons that he’s learned along the way.   IN THIS EPISODE, WE TALK ABOUT: How Jimmy and his brothers came up with the idea for Super Coffee  Fundraising and how that’s changed as Super Coffee has grown  Challenges and highlights of scaling a business  What has surprised Jimmy the most about his customer base  The biggest lessons that Jimmy has learned so far  Jimmy’s top three traits of a successful leader  What’s coming up for Super Coffee in 2022 (including an ad in Super Bowl LVI