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838. BOXFOX Co-Founder & CEO Chelsea Moore On Identifying A Gap In The Market, How To Get Into Big Box Retailers, And The Brand’s Social Strategy

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Synopsis

Today, I’m joined by BOXFOX Co-Founder and CEO Chelsea Moore. BOXFOX is a women-owned gift box platform that makes gifting effortless and elevated. After graduating college, Chelsea and her co-founders Jenni and Sabena were looking for a way to send personalized gifts to their friends who had spread out around the country. They wanted to be able to celebrate and send condolences without sending a generic fruit basket or shopping all over to create their own pricey care package.    Thus, BOXFOX was born and transformed the gifting space. One of the main pillars of BOXFOX is to enable people to maintain both personal and professional relationships in a really authentic way, and the pre-packed curations, customized corporate gifts, and BUILD A BOXFOX™ platform do just that.    On today’s episode, Chelsea shares exactly how they launched their business and major highlights and challenges from their journey. She explains their buying and merchandising philosophy and how their guiding principles have remained s