Earn Your Happy Podcast | Motivation | Self-love | Entrepreneurship | Confidence | Fitness And Life Coaching With Lori Harder

Ali is the founder and CEO of Be Social Group, a leading influencer marketing agency. You might remember her from Episode 469 and today we’re catching up to discuss the major growth journey she’s been on over the last two years! We get into how she pivoted during the pandemic, how Be Social connects influencers and brands, and the numerous ways to conduct a fruitful partnership between a brand and an influencer. We also talk about why brands are spending so much money on TikTok and how important it is for influencers to diversify their platforms. Plus, I ask Ali what she would do if she was a brand looking to launch and scale their influencer marketing strategy––grab your pen and paper because she dishes out so many juicy ideas!   IN THIS EPISODE, WE TALK ABOUT: How to introduce yourself to a brand and get on their radar The best way for a brand to get started with influencer marketing  The value of influencer events  What gifting schedules are and how they work with influencer marketing  How a brand