Earn Your Happy Podcast | Motivation | Self-love | Entrepreneurship | Confidence | Fitness And Life Coaching With Lori Harder

Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience.  We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space.  Kelsey has so much wisdom when it comes to writing and marketing, so you don’t want to miss this strategic conversation!  IN THIS EPISODE, WE TALK ABOUT: Where to get started with crafting and dialing in your language  The easiest way to be a more concise and effective writer  Why it’s crucial to do personal development work when you’re building a brand  Kelsey’s #1 ti