15 Minutes Of Mental Toughness

Jeff Vierling is the CEO of Tailwind Nutrition. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. ALL YOU NEED, ALL DAY. REALLY. Tailwind will match every donation to support every hospital!  Tailwind hospital product donation 4:11 Jeff shares his hinge moment and the creation of Tailwind Nutrition. 6:22 The hinge moment in creating his business. 8:34 His perspective on entrepreneurship: “Just show up at the start line.” 11:08 “It didn’t happen overnight.” Jeff details the journey of creating his product. 16:04 The next step is helping athletes all around the world.  18:19 The overlap in being an endurance athlete and a business owner. 20:24 “Entrepreneurship is a solo sport.” 22:47 “Pushing a boulder uphill” in business. 24:10 Adapting to the needs of the customers.  25:59 How COVID-19 has affected his business.  29:27 Bringing Tailwind Nutrition into hospitals. 31:48 Persevering as a team through the pandemic.  35:05 Jeff’s view on exer