Sports Marketing Huddle

Alex Chang, Chief Marketing Officer for the San Francisco 49ers, joins Bacon Sports Founder Rob Cressy to jam about the launch of their Faithful to the Bay campaign and give insight behind the creation of it. What inspired Faithful to the Bay and why did the team want to emphasize looking forward? How important is culture and brand voice to the way the 49ers engage their fans? What role does user generated content play and how does the team find a balance between high production and short form raw content? What athlete branding opportunities are being created and how can someone like George Kittle best shine? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the