Sports Marketing Huddle

Deirdre Lester, Chief Revenue Officer at Barstool Sports, joins Rob Cressy to jam about The Barstool Fund and revenue generation in the sports media world. What is The Barstool Fund, how is it positively impacting small businesses across the country, and how can you help? How important is it for brands to have a heartbeat and positively impact their communities? What role does ecommerce play in revenue generation for media companies and why don’t more of them have communities that rep their shirts? How can brands best resonate with their audience? What forward thinking revenue generating opportunities are on the horizon? To help small businesses in need you can donate at: www.TheBarstoolFund.com- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create t