Blogging Your Passion Podcast

Send us a textCheck out the Your Message Matters Book Series: https://PlatformGrowthBooks.comYou can find the new Launch Your Platform Workbook here: https://amzn.to/4bglwZMIn this episode of 'Your Message Matters,' hosted by Jonathan Milligan, author of the book series with the same name, listeners are taken through a detailed discussion on deciding between a personal and a private brand when launching a writing, coaching, or speaking business online. Milligan introduces his second book, 'Launch Your Platform,' designed as a step-by-step guide for building a brand, including aspects such as messaging, logos, and lead collection. He highlights the launch of a 90-page companion workbook aimed at setting up and optimizing one's platform in 21 days, available on Amazon. Chapter three of the book, which focuses on choosing the right brand type, is shared in depth, presenting advantages and disadvantages of personal and private brands through illustrative examples including PT Barnum and B