Blogging Your Passion Podcast

Send us a textWelcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform! To grab a copy of the book, go to: PlatformGrowthBooks.comIn today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.Key Points Discussed:Subway’s Transformation:The story of Subway’s rebranding in the early 2000s.How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.The impact of bold color choices on customer perception and brand differentiation.The Power of Color:Insights from designer Rebecca Swenson on how color shapes identity and influences branding.The psychological effects of colors and their role in branding.Color Psychology in Branding:How fast food chains like McDonald’s use red and yellow to stimulate appetite and convey happiness.Why B2B tech firms often choose blue and gray to sig