Blogging Your Passion Podcast

Send us a textCreating Compelling Calls to Action on Your WebsiteFor more books in this series, go to: PlatformGrowthBooks.comThis episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.00:00 Introduction to Effective Calls to Action00:03 Historical Examples of Successful Calls to Action01:03 The Importance of a Clear Call to Action01:57 Crafting a Compelling Call to Action02:40 Comm