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Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. What inspired you to focus on brand differentiation? your upcoming book, "The Power of Differentiation"? Give us an example of the benefits of brand differentiation and how it transformed a client's business. What are the most common challenges companies face when trying to identify their unique competitive advantages? How can they overcome them? Why is it crucial for companies to move away from a commodity mindset, and how does this shift affect their overall performance and employee morale? How do you approach the process of brand re-engineering, and what key elements do you focus on to ensure a brand stands out in a competitive market? Barry LaBov Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, a