The Private Practice Business Academy

What’s your marketing budget for 2014 - Neil Trickket

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Synopsis

You have to ask yourself, how many hours a week am I planning my marketing? How much a month am I planning my marketing? And again, if you ask the average practice owner, this is very, very limited amount. It's something that they're not confronting, or afraid to confront, or just don't know how. And so they're not putting down on paper how am I going to reach this goal with my marketing activities. And so, with the planning of your marketing activities, whether it's going to be online, offline, all of those kinds of things, is going to be the right estimation of what it's going to take to hit that goal. So I want my practice to grow from 100 patient visits a week to 200 patient visits a week this year. Well, how am I going to do that and what's it going to take to get there? So, do I have the right budget? Do I have the right amount of personnel? Who am I going to use to help me hit those targets? And one thing that I've come across over the years is that many practice owners want the new patients, but they