RED - The Marketing Podcast For Influencers

How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)

Informações:

Synopsis

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:​ Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by c