Boost Your Boutique With Emily Benson

1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards.2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categories that they're buying? 3:55.7: Now people always say like, Oh, I should have something for everyone. No, you should have. Lots of things for one person or maybe two people that are kind of similar. That's the way to go. 4:40.8: You can't just sell graphic tees. I'm sorry. You can't just sell Stanley Cup dupes. I'm sorry. You can't just sell a bunch of junk and think you're going to make money. It doesn't work like that anymore. And if you think that, then you're on the wrong channel.5:31.8: You've got to start somewhere. And the more focused you can be, and I hope that's what I'm getting across to you now, but the more focused you can be, the more succe