Boost Your Boutique With Emily Benson

1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in a back room or sitting in a warehouse or in a storage unit or whatever.1:47.2: If you're in a spot where you're like, I'm making all these mistakes that I'm like, talk about great. You see your mistakes. You can fix it. 3:59.3: What it really is, is money being spent that shouldn't be spent there. That's the problem.4:07.5: The wrong way to add more inventory to your assortment is to willy nilly expand in sort of breadth of like, I'm going to carry more different stuff. That's wrong. 6:00.8: So there's sometimes where it is just a bad product, a bad product idea, a bad concept. Move on. move on to the next. Be like, I made a mistake. 6:24.5: The best way to grow your inventory and your assortment is to double down on what's working.6:57.9: How can I also entice the person who already bought it to bu