Boost Your Boutique With Emily Benson

1:30.5: I'm seeing boutiques run ads and they're one of two things: They're either targeting me with “Come to our store opening” and they're in Virginia, I'm not in Virginia. Or they’re advertising denim, which I hate.3:24.3: This is the phenomenon I'm seeing in Facebook ads. It’s a video and two photos the size of your phone screen. In the video the boutique owner or model is pulling on the side of their jeans, basically showing they’re form-fitting but stretchy.4:43.9: In the past five years, denim has become really saturated in terms of how many boutiques are selling it. The main brand I’m talking about is Judy Blue. Because they're a wholesaler, they distribute to a lot of places.6:28.7: I'm the one that says, sell what you love. People fight with me all the time about this saying “No, you shouldn't sell what you love.” Yes, you should! 8:13.2: The way Judy Blue has grown in the past four to five years has been phenomenal. What did they do? They realized that people wanted stretchy jeans. They realiz