Boost Your Boutique With Emily Benson

1:36.8: Now a lot of boutiques will start online or they'll have one brick and mortar and there's all these opportunities to sort of rent a space inside. We see it a lot in salons.2:09.8: If you are just online, it's definitely a good opportunity for you to be in front of people and see what the sales look like and see how things can change for you from an assortment perspective and from an ideal customer perspective.4:22.5: My biggest question is how would I mark up these items where we are both making money on the deal? 4:34.9: She started listening to my podcast and taking courses and attending retreats, and she's grown from a thousand dollars, barely a thousand dollars a month to making at least $25,000 a month. And she's only open five days a week, six hours a day. 5:52.5: I would, number one, learn about who's the ideal customer in this pickleball situation. 6:33.9: You're going to have to build into every product a margin where he gets a cut and you get a cut. Now, how do we do that in a