Boost Your Boutique With Emily Benson

Need a boost in social media or sales? Great, Ashley Alderson, Founder of The Boutique Hub is on the podcast today with a mix of mindset and practical tips to get you going! The Boutique Hub is a place where boutique owners can showcase their products, connect with other owners, bloggers and vendors. It's a membership site that can be found at www.theBoutiqueHub.com. Ashley says it's vital for boutiques to create an authentic experience for their customers. People want to do business with people, not with companies. One of the most successful ways she has seen boutiques create this is through video, specifically Facebook Live video. She also says that business is 100% mental. To get comfortable being authentic, you need to decide to be comfortable in your own skin. Know that good will come out of you showing up as yourself! As a boutique owner you want to know your WHY! How do you want to make people feel? This is your opportunity to serve a mission. When it comes to social strategy, you want to have a r