Ai In Action

E420 Payton Soicher, Director of Machine Learning at Wurl

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Synopsis

Today's guest is Payton Soicher, Director of Machine Learning at Wurl. Since 2017, Wurl has been on a mission to make TV better for everyone. As the world leader in powering streaming TV, Wurl's video distribution and advertising services reach over 300 million connected TVs, delivering hundreds of millions of hours of TV viewing and millions of individually targeted ads. Wurl’s innovative, market-leading technologies enable content companies, streamers and advertising to continually reach new viewers and grow revenue. In the episode, Payton will discuss: Their work within content streaming advertizing, Challenges the team are solving using Machine Learning, The benefits that Wurl bring to customers, How the acquisition by AppLovin will impact the company, What the near future looks like for Wurl and Why Wurl is a great place to work