Synopsis
LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the reality tv view (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.
Episodes
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Breakdowns, Breakthroughs and Bigness (Session 14 with Angie)
18/10/2023 Duration: 57minIn Session 14 with Angie, we discuss the overwhelm she’s feeling as she brings on new associates and deals with the challenges of growth. You’ll hear us dive into the real issues under the issues, and address the bigness of all Angie is dealing with. The alternative title to this podcast was “The coffee isn’t the issue” (lol) which tells you that we get into the deeper meaning behind all of this that will be so supportive for every listener. In this episode, you’ll hear: Angie’s breakdown and what’s coming up for her as her business evolves One of my favorite tools to use when you’re experiencing intense emotions in business The bigness of what Angie’s going through, and how it ties to big things from her past How coffee isn’t the issue and what actually is The real shift Angie needs to make for things to improve The thing I recommend you never tolerate for too long in business Episode Links Join my Facebook group Learn more about Angie on her website
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Racism & Renewed Perspective (Session 13 with Angie)
11/10/2023 Duration: 50minIn Session 13 with Angie, we dive into some of the challenges she faced, racism she dealt with, and perspective shifts she experienced in the previous weeks. Angie celebrates her fourth business birthday and speaks to the very real emotional highs and lows she’s experienced around it. This is such an important episode, one that will likely leave you with some shifts and renewed perspectives of your own. In this episode, you’ll hear: What Angie’s four year business birthday is bringing up for her and how she’s feeling in this moment Her recent experience that created renewed perspective on why she does the work she does The most incredible example of allyship that Angie shares with us (that moves me to tears!) How sometimes the ‘issues’ are what move us forward and how to maintain perspective around that How to capitalize on what you’re GREAT at in your marketing (without feeling like you ‘have’ to do something else) Episode Links Join my Facebook group Learn more about Angie on her we
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Five Ways to Feel Better in Your Business ASAP (Close-Up with Lacey)
04/10/2023 Duration: 31minIn this solo episode, I dive into the details behind what it takes to feel truly GOOD in your business. So much of what you’ve heard so far this season with Angie has been about how different she perceives her business now (and herself as a business owner) compared to when we first started working together. There are so many factors that played into this, so you’ll hear me dive into the five most important ones I want you to take away from this so you can do a self-check for that same type of joy, spaciousness, and success in your own business! In this episode, you’ll hear: What keeps you in business and allows you to make more money over time Why the things happening outside of your business matter more than you think The role that systems play in creating the freedom you want Boundaries created from burnout vs. creating boundaries that feel good Support that feels like a sigh of relief and how to implement and maintain that The power of staying in alignment with your values and what this look
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Feeling Good & Fine-tuning in Business (Session 12 with Angie)
27/09/2023 Duration: 57minIn Session 12 with Angie, we dive into what’s coming up for her as she feels better and better in business and we fine-tune the stuff that makes the biggest difference – things like boundaries, systems, how we’re using our time and energy, and what it looks like to let go of more control. This convo is going to serve as an opportunity for you to also reflect on where your focus is going and what is or isn’t serving you well! In this episode, you’ll hear: Evidence that how we feel in business is often so much bigger than the business itself Things to consider if you’re experiencing time & energy scarcity How more ‘systematizing’ isn’t the answer to everything and where to place your efforts instead What happens as you start letting go of more control and what to do for the ‘hangover’ that can come from it My game-changing process I recommend to Angie for starting projects with a team that keeps you out of the weeds as the CEO How to set super clean boundaries in a new project or endeavor
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Value Alignment and Selling with Ease (Session 11 with Angie)
20/09/2023 Duration: 01h09minIn Session 11 with Angie, we discuss what happens when we are able to fully live into our values in business. Hint: It’s REALLY good. We meet Angie in a place she did NOT think she’d be in just a few months ago and get to see the passion, conviction, and excitement that’s come back online for her. We also join her as she processes some of what’s happening in the industry that’s upsetting her and the balance of calling it out without compromising her values. In this episode, you’ll hear: How to let go of the “I’m the only one who can do it” mentality The importance of value alignment and what happens in business when we’re compromising those How to get ‘filled up’ by your business The thing that makes selling easy (and has inquiries coming in out of the blue for Angie!) Doing more than ever AND feeling better than ever- how these can live together The thing you have to use your coach for (hint: it will feel messy) The balance Angie is navigating of driving forward an important message withou
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Soaking in Spaciousness and Support (Session 10 with Angie)
13/09/2023 Duration: 57minIn Session 10 with Angie, we discuss her exciting and juicy present filled with solid boundaries and systems, spaciousness, and amazing support. This episode represents transition and honoring the expansive moment that Angie is in right now – and how to bring more of that into her future. If you are in a similar season or simply want to soak in Angie’s good vibes, this episode is for you! In this episode, you’ll hear: The significant realization Angie experienced around what she’s been able to create in her business Creating boundaries from the RIGHT place Why you AND your business need the systems that allow you to take time off How Angie is balancing the power of letting things go and making time on the calendar to get things done The struggle of growth vs. spaciousness and bringing awareness to the stories our brains tell Reflections on how the support from her OBM has impacted her business - and how the right support should feel Something that doesn’t always show up on our radars enough (
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Saying ‘No’ to Money and Other Unconventional Strategies for Scaling (Close-Up with Lacey)
06/09/2023 Duration: 42minIn this solo episode, you’ll hear me talk about the important but unconventional strategies for scaling that have made the biggest difference for myself and my clients. Sure, growing your business involves sales, marketing, getting visible, all that good stuff…but there are other, often overlooked ‘strategies’ that make a huge difference – and that’s what I want to help you pinpoint and discern for more profitable outcomes.This is not only invaluable information but so applicable to what Angie is going through as she grows and scales so listen in for all the juicy parallels. In this episode, you’ll hear: Why I dislike the word “scaling” right now and what it *actually* looks like to scale a business The reason saying no to money can be so tough and why it’s really a crucial skill to have as a business owner running on intention vs. reactivity The truth about disappointing people as you’re trying to grow and scale Releasing control and the mindset shifts here that need to happen BEFORE the success c
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Time Off, Industry Ethics, and Preparing to Launch (Session 9 with Angie)
30/08/2023 Duration: 58minIn Session 9 with Angie, we discuss what’s been going on since Angie and I last spoke before her summer holiday. You’ll get to hear the processing she’s doing around the different moving parts in her business and what the practical next steps are in bringing her launch to life. In this episode, you’ll hear: Angie’s experience of witnessing the business running without her being “in it” An update on the coaching situation and the big win(s) Angie gained from this experience Why letting go of shame and speaking our truth is crucial for business owners Where the concept of ethics seems to go wrong in our industry and how Angie’s program pushes back against that The reason I suggest Angie lengthen her program vs. trimming it down The ideal first step when launching a new program or offer that I always recommend to clients Episode Links Join my Facebook group Learn more about Angie on her website
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Confronting Systemic Issues (Session 8 with Angie)
23/08/2023 Duration: 01h06minIn Session 8 with Angie, we discuss all the ways in which she’s starting to feel the freedom she’s worked for and the true magnitude of building a quality service or product. We also dive into the hard conversations Angie has recently brought to light in our industry, and focus on how she’s processing the reactions and reflections she’s had since. In this episode, you’ll hear: The importance of not being too rigid with the boundaries we set and framing it around the exception versus the norm Normalizing the amount of work and time it takes to bring things to fruition when you’re building a business from the ground up Angie’s “enough is enough” moment and why these can be incredibly empowering for us as business owners How the online coaching and personal development space weaponizes self-responsibility Naming the systemic issues and how to use this to create change versus blaming one person “The big fat set up” we can fall into as women running online businesses and why constructive feedback mat
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The Power of Choice and Intentional Scaling (Session 7 with Angie)
16/08/2023 Duration: 56minIn Session 7 with Angie, we discuss how things have shifted for her since she got the answers she needed about her health and began to feel better. This shift opens up space for Angie and the business that leads us to coaching on intentional scaling (and the uncomfortable expansion that often comes with it), making choices that move us forward without burning us out, and marketing advice that you won’t often hear in the online space. In this episode, you’ll hear: The big shift that’s occurred for Angie since we last spoke The one thing that makes EVERYTHING feel better The type of marketing approach that’s working now that I recommend everyone have in order to bring in more sales The uncomfortable expansion of the business growing bigger than you and important considerations for letting others in for collaborations, delegating, etc. The intentional choice Angie is making and what she’s having to let go of in order to do that (+ an important convo on tradeoffs and energy management!) The mar
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Letting Go of the “Hard Worker” Identity (Close-Up with Lacey)
09/08/2023 Duration: 28minIn this solo episode, we discuss how to unwind that “hard worker” identity that so many of us high-achievers have - especially because we see it as the thing that has gotten us the results we wanted. This is so much of what Angie has been processing thus far in our sessions and it’s so valuable for us to experience alongside her. I’ve personally had my own journey with shifting this identity and supported so many clients along this path as well, so today we’re diving into crucial shifts for addressing this so we can create the businesses we want in the WAY we want. In this episode, you’ll hear: How we can often believe that ‘hard work’ has been the only thing that’s gotten us what we wanted and how there’s usually more to the story A realistic level set about what work actually IS required in business The one element that’s absolutely crucial to starting the process of undoing overworking The first step to showing yourself that a new way of operating is possible The thing I think so many of u
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Safety, Onboarding, and the Discomforts of Scaling (Session 6 with Angie)
02/08/2023 Duration: 56minIn Session 6 with Angie, we discuss some interesting news that impacts everything we’ve been talking about in previous sessions. This adds an interesting spin and is going to support everyone who listens to Angie’s process. We also dive into what scaling looks like and the truth (that you don’t hear often in our space) about what it actually requires of us. Tune in to listen to where Angie’s mindset is in the ‘messy middle’ of this journey as she continues to release control and makes room for her business to be even bigger than before. In this episode, you’ll hear: Recognizing what we crave most as human beings (especially as women) and how that impacts our ability to make shifts The intensity of major identity shifts in a short period of time and things to keep in mind when you’re experiencing this How to onboard a new hire in a way that truly supports you (and them) Angie’s incredible income wins with zero team AND why it still makes sense for her to hire One of the biggest challenges when it
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Rebuilding Identity & Self-Compassion (Session 5 with Angie)
26/07/2023 Duration: 59minIn Session 5 with Angie, we discuss identity and what happens when you can’t do the thing you always thought you could do. This conversation will be so relatable and supportive to many, whether you’re in a similar stage of business to Angie, or experiencing a big transition in your personal life. She also shares more about her experience as a Black Woman teaching DEI to white men in suits, which prompts another important dialogue we all need to listen to. In this episode, you’ll hear: Thinking about a thing before we experience a thing (business owner, mother, perimenopause, etc.) and what the win really is amidst the preconceived notions What happens when our self-concept is challenged The truth about getting what you want and my own personal example of this Why compassion for ourselves is so important and the powerful statement you can use as your guide The inconvenient and yet crucial thing we need to cultivate for leadership and team-building The sneaky way your brain can stop you from ge
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Honoring Rhythms, Building Evidence, and Lightness (Session 4 with Angie)
19/07/2023 Duration: 53minIn Session 4 with Angie, we discuss how things can change much quicker than we might expect. External factors may not be exactly where we want them yet, but when we can name something and start to take small actions, those things start to show up and shifts start to occur quickly. If you’re in a season that feels heavy and results seem far away, this session is going to be evidence that lightness could actually be closer than you think. In this episode, you’ll hear: Angie’s realization around her spa day and how this is true for so many of us in so many ways The importance of matching your natural rhythms and desires with your schedule and calendar Doing something that feels challenging for the first time in business, how to think about it, and create ease and momentum after Noticing how much can shift in just one week and the lightness that can bring even when business has felt heavy The hack to feeling better, even while you’re waiting for practical changes to show up How I recommend Angie ad
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Energy Management for Scaling (Close-Up with Lacey)
12/07/2023 Duration: 32minIn this solo episode, we discuss where your energy is going in your business and why it’s crucial to make sure it’s supporting you – especially for businesses that are looking to scale. This is exactly where Angie is at in her business right now: she’s reached the elusive $30k month on her own, but her energy is zapped, so it feels like walking through mud to reach the next level. So, let’s start talking about what you need to do to manage your energy IN that process of scaling so you not only create scalability, but sustainability. In this episode, you’ll hear: Leaning into what works for you energy-wise, the problem with “traditional efficiency” conversations, and breaking down the sprint/rest approach Why decision fatigue drains you and what it looks like to minimize it in your business How burnout happens (and the yellow flags leading to it to be on the lookout for) Solutions for planning around your energy (and harnessing those moments of big energy/big creative flow) Delegating not only tas
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Burnout, Balance, and Tradeoffs (Session 3 with Angie)
05/07/2023 Duration: 59minIn Session 3 with Angie, we discuss prevalent challenges in the online space that aren’t always talked about publicly, specifically burnout, balance, and trade-offs. It’s so easy to skim over these things for the sake of upholding a public persona and marketing, and yet so many business owners are facing them. Whether you feel like you’ve been dancing in that burnout zone lately or have in the past, this episode is for you! In this episode, you’ll hear: The pitfalls of a “no time ISN’T work time” mentality The real challenges of balancing motherhood and business Permission to change your tradeoffs while acknowledging they’ll always be there (and why that’s okay) Why I told Angie not to trust herself in this moment (when usually that’s the most important thing), and how that will serve her moving forward What to do and not do when you present new things or shifts to existing clients Differentiating between taking the time for yourself vs. the time showing up The “Hard-Working Black Woman” line
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Focus, Depth, and Permission to Feel (Session 2 with Angie)
28/06/2023 Duration: 59minIn Session 2 with Angie, we discuss the disconnect we can often feel between our big vision and day to day tasks, the viability (and scalability) that comes from leveraging relationships, and the challenges of investments that don’t work out. Ultimately, this episode brings the depth, perspective, and permission to feel that LITerally is built on. In this episode, you’ll hear: Our list of all the BIG projects vs. the small tasks Angie has and how to navigate the challenge of handing off the day-to-day tasks in your business The balance of knowing the big vision without it all needing to happen RIGHT now and the importance of deciding between width or depth as a focus in business Why and how a business built from genuine relationships actually CAN be viable and scalable Processing investments that didn’t feel supportive or work out how we want Feeling ‘mad’ as a woman and permission to let yourself go there Episode Links Join my Facebook group Learn more about Angie on her website
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Energy Management, Support and Self-Preservation (Session 1 with Angie Brown)
21/06/2023 Duration: 56minIn Session 1 with Angie, we discuss what she’s currently doing in the business, where her challenges lie, and what she wants the next stage to look like. Essentially, you’re getting a lay of the land alongside me, and together she and I determine what her next big step needs to be to get her feeling good and moving forward! In this episode, you’ll hear: How systems, support, and automation can help you maintain consistency and move through cycles of low energy so that business isn’t only riding on power moments Understanding what an OBM and a VA each bring to your business so you can hire according to what you actually need The importance of recognizing your zone of genius, where other people can do the job better, and putting your ego aside for long-term, sustainable growth What happens when there’s lots of context switching and decision fatigue happening for you and where the real problem actually stems from Angie’s Human Design type and why it’s sometimes helpful to know things like this about
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Meet Our Season 8 Coachee (Introduction with Angie)
21/06/2023 Duration: 51minIn this Intro to Season 8, we kick off with a get-to-know-you session with our new coachee, Angie Browne! I believe she’s going to bring such an important and different angle from what we’ve had on the podcast in previous seasons and it’s going to serve all business owners in an entirely new way – plus, you get to listen to her amazing accent for the next six months (you’re welcome!)! In this episode, you’ll hear: The work Angie does, who she serves, and the incredible path she’s been on that’s given her the business she has today How the pandemic and social injustices in 2020 shifted and synthesized her 20 years of work and it’s illustration of adjusting plans to meet what we’re presented with as business owners Why Angie wanted to work together (and why I honestly wondered if I was the right person to help her!) and what we talked through together before deciding this partnership was a good fit Her favorite part of the LITerally podcast, her mindset around the public accountability that will come
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Biggest Lessons, Almost Quitting the Podcast, and What’s Next (Final Wrap-Up with Sabrina)
10/05/2023 Duration: 46minIn this final episode with Sabrina, we’re wrapping up Season 7 by discussing her time on the podcast. From the brave leap of being this transparent to the time she wanted to never talk to me again to what’s next for us and her business. We’re sharing it all in this final wrap up (including a surprise)! In this episode, you’ll hear: How Sabrina felt about the experience she had with being on the podcast and her thoughts around being even more visible through these coaching sessions A surprise that both Sabrina and I have committed to that will be beneficial to her, our coach/client relationship, and to you as a listener of LITerally Why I got to a point where I personally wanted to be done with this season (and Sabrina’s side about why she stayed committed) The biggest lessons Sabrina is taking away from the past seven months Why everything can’t be ‘aligned’ always and Sabrina’s strengths in business that have helped her to be as successful as she is What’s next for her and the one thing I wa