Synopsis
We live in a world of shrinking budgets, increased competition, and innovation challenges externally and internally. Actionable Audio host, Nick Williams, Founder of DeepBridge Consulting, takes you on a journey to solve some of the most common business problems faced today. You'll get a good mix of guests that have tremendous experience in the business arena as well as an inside look at our proven processes. You'll get a unique and refreshing perspective on the consumer with the hope that you are challenged in some way to take a piece of each of the actionable insights from the episodes to use at your discretion.
Episodes
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Ep # 14 - How To Streamline Your Paid Marketing Ads To Boost Your Conversion
14/05/2019 Duration: 09minMake sure you subscribe & download Actionable Audio: Serious Profit For Serious Marketers as well as our Youtube channel, DeepBridge Consulting so you can never miss out on any of the action! This question comes courtesy of a Mailbag Monday member at DeepBridge Consulting. Episode 14 of the podcast is all about marketing & paid ads. We talk about how they have such an important role in your business. But if you don't streamline your message and help guide the customer journey, your conversion is being hurt. Check out this content to get more information on this and how you can do this for free to boost conversion.
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Ep # 13 - Marketing Strategy Jedi OR Consumer Behavior Sithlord?
13/05/2019 Duration: 05minMarketing Strategy can be hard to sift through and ensure you are always choosing the highest ROI tactic. Today we apply some Star Wars themes to celebrate May 4th to this content about which tactic falls on the Sith side and which on the Jedi side. It'll be fun so stick around! Make sure you subscribe & download Actionable Audio as well as our Youtube channel so you can never miss out on any of the action!
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Ep # 12 - Marketing Funnel Domination: How The Starbucks Consumer Obsession Wins
09/05/2019 Duration: 23minThis episode of Actionable Audio Serious Profit For Serious Marketers by DeepBridge Consulting is a Funnel Fridays production. Marketing funnels are happening all around us. The best of which, we never even notice. Funnel Fridays is a way we can unmask the best, and worst, funnels happening everywhere. This week, we talk none other than your favorite coffee house chill spot. That's right! Starbucks has met its day of reckoning. SPOILER ALERT: They win. There's so much about this funnel to break down that it was very difficult to even break down. But after countless hours of research, this video will break down all the marketing strategy and things you can potentially use for your business that has made Starbucks so incredible.
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Ep # 11: Content Marketing King In The North - What Game Of Thrones Teaches Digital Marketers
20/04/2019 Duration: 24minContent is king. But content works in tandem with your wholistic strategy. So much of digital marketing success depends on your synergy and execution of your marketing strategy. This video breaks down five ways to make sure that your marketing content is helping your overall business growth. 1. What are the objectives of your content? 2. What is the ideal action that your ideal consumer should be taking? 3. Who is this ideally for? 4. What are the keywords? 5. What does this content feed into? What's next for the ideal consumer? If you are able to answer these five questions precisely and have built a strategy around them, then your content will serve as the bedrock of how you funnel customers into your business. We talk more about the importance of this concept and your content paths - be sure to subscribe to the podcast and never miss an update! You can count on consistent videos to build your marketing skill set, deliver actionable insights about consumers, and grow your business. If you have any questions
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Ep # 10: 3 Neglected Digital Growth Tactics That Are Crippling Your Authority
03/04/2019 Duration: 19minThis episode of Actionable Audio Podcast by DeepBridge Consulting is a Whiteboard Wednesday feature. Technology has made it so that virtually anyone can learn more about your brand or business at any time. But it's easy to neglect the painful, tedious things that end up being vital to growth. Here are 3 very common digital tactics often ignored & how to manage execution to enable scaled digital authority long term.
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Ep #9: The Customer Journey - A Real Life Marketing Treasure Map
03/04/2019 Duration: 14minThis episode of Actionable Audio Podcast by DeepBridge Consulting is a Mailbag Monday feature. We tackle a question from a brewery owner who wants more customers and better marketing. We dig through the main things to focus on and what the key ingredient is when you turn to your consumer for insights. Discover the treasure that waits to those who explore the customer journey.
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Ep # 8: Uniqueness: The Key To Persuasive Marketing
03/04/2019 Duration: 05minThis episode of Actionable Audio Podcast by DeepBridge Consulting is a Mailbag Monday episode. Being unique is important to your value proposition and your brand equity. Discover your benefits in this episode of Mailbag Monday.
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Ep # 7: Copy That Converts - Hook, Line, & Sinker Marketing
03/04/2019 Duration: 15minActionable Audio Podcast by DeepBridge Consulting - You may be lighting your marketing dollars on fire and not even realize it. This article features a Mailbag Monday submission from James who asks about how to write better copy. We give our secret formula, Hook Line & Sinker Method, away for the first time. All the details 100% for free. Main Things You'll Learn In Today's Episode: 1. Secret Sauce To Drafting A Hook. 2. The Components That Make For A Persuasive "Line" based On Objection Resolution. 3. New Ways To Test Your "Call To Action" Buttons & Copy To Maximize Effectiveness.
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Ep # 6: Your Customers Aren’t Trading Cards: Stop Acting Like It!
10/02/2019 Duration: 29minActionable Audio Podcast by DeepBridge Consulting – Your Customers Aren’t Trading Cards: Stop Acting Like It! This episode is all about the major things most marketers miss when creating buyer personas. We tend to use this phrase carefully as it gets diluted to the fact that often times the standard buyer persona lacks the context of a buying situation. We’ll talk about how to avoid that and why it matters.
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Ep # 5: The Power Of Segmentation & Why You Shouldn’t Send Another Email Without It
10/02/2019 Duration: 30minActionable Audio Podcast by DeepBridge Consulting – The Power Of Segmentation & Why You Shouldn’t Send Another Email Without It is the title of episode 5 which is all about how to scientifically scale your conversations and speak customized messages to targeted micro audiences.
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Ep # 4: Perceived Value, Friction, and Cognitive Dissonance Walk Into A Bar…
10/02/2019 Duration: 19minActionable Audio Podcast by DeepBridge Consulting – Perceived Value, Friction, and Cognitive Dissonance Walk Into A Bar… Episode 4 is all about consumer sales objections and how their relationship with cognitive dissonance as well as how to overcome them. You’ll get some real examples of smart ways to make this happen and how your brand or business can benefit from an understanding on these topics.
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Ep # 3: Pains & Gains & Value...Oh My!
10/02/2019 Duration: 39minActionable Audio Podcast by DeepBridge Consulting – Pains & Gains & Value Oh My! is the title of episode 3 and it's about how to quantify and truly understand what your consumer thinks about you. I’ll give you some tangible tools to apply this to your business and see for yourself starting with the value in understanding pains, gains, and value at a deeper level.
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Ep # 2: Journey To The Center Of Your Consumer
10/02/2019 Duration: 20minThis episode of DeepBridge's Actionable Audio podcast includes a top from our mini series called Casual Friday. We are often walking through things at a fundamental and theoretical level in this podcast but this time we felt it would be powerful to walk through some live execution and real life examples.
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Ep # 1: Value Propositions - The Secret To The Art Of Persuasion
09/02/2019 Duration: 22minActionable Audio: Value Propositions - The Secret To The Art Of Persuasion is our sophomore episode featuring more context about Persuasion. It really is an art form. And the top marketers are highly skilled in this area. But it's a very difficult idea to grasp because marketers hold on to the secret so tightly. The key to unlocking persuasion in your marketing messages lies with value propositions.