Actionable Audio: Serious Profit For Serious Marketers

Actionable Audio Podcast by DeepBridge Consulting – Your Customers Aren’t Trading Cards: Stop Acting Like It! This episode is all about the major things most marketers miss when creating buyer personas. We tend to use this phrase carefully as it gets diluted to the fact that often times the standard buyer persona lacks the context of a buying situation. We’ll talk about how to avoid that and why it matters.