Girl Meets Gram

Numbers on Instagram can be overwhelming especially when you aren't even really sure what they are telling you. Let's start with 5 numbers that you can track easily which will also give you great insight into your audience. 

Repurposing content throughout Instagram, your blog and other social media channels is important for you and your audience! Repeat exposure is in order for our audience to get to know our brand and help build the know, like and trust factor between you and your potential clients. Listen in for repurposing strategy tips and exactly how to do it! 

In April 2019 I got to join one of my clients, who is an Influencer, on an all expenses paid media trip to the Fairmont Mayakoba. This podcast episode takes you behind the scene to discuss everything from payment and compensation, to posting and social media requirements from the bloggers, the itinerary and more. Listen in for that and my top 6 takeaways, including what shocked me and what I learned about Influencer marketing from the trip! 

Listen in for 4 things you need to think about when taking a photo before you even click the shutter button! Plus, actionable photo editing tips on lighting, colour and quality. The episode is directed at taking and editing better photos for your Instagram feed!  For more check out johhhanna.com 

Building a personal brand on Instagram is a popular pursuit but it’s not just about pretty pictures. Personal brands are businesses and when done right, they can be totally amazing. In this episode we’re talking about what an Influencer really is and how to get started creating, building and growing your own personal brand. Personal brands, for many, are a business, and businesses have business plans.

Networking isn't my favorite activity. In fact I kind of dread it. But finding a networking style that works for me totally changed the game for my business in the last year. This podcast covers the benefits of networking and how to get started in a way that you can be excited about! Plus listen in for how coffee dates are making me money.

In this episode I discuss the importance of engaging on Instagram, how to intentionally and purposefully engage in order to truly organically grow your page, and my thoughts on follow-unfollow tactics. As well as how you should be spending your time on Instagram. 

This week I'm covering a topic requested from a friend and audience member! Best practices for Instagram giveaways and how to run one from start to finish! While giveaways can be an effective way to grow our audience they are not necessarily an effective way to grow an audience of engaged, loyal followers who turn into clients. Giveaways can be a really lovely way to give back to your audience and ultimately they should be viewed as a way to truly thank them for their support and not just as a tool to get your more followers. Mmmk? ;) Click here to read more about giveaways, you'll also find a downloadable checklist so you can run your first giveaway with ease!

Confession time.. I BOUGHT followers and it's hands down my biggest Instagram regret. Once I learned about how detrimental it was for my account I was so upset. On this episode I talk about buying likes, followers, engagement and ads - what’s worth it and what’s not! Put down your credit card until you listen to this! 

Instagram has become so much more than a collection of pictures that represent your life. A jumble of dimly lit food photos, pictures of your dog, and the trip you took last summer aren’t cutting it. Instagram is a visual platform and although it's not the end all be all, it's pretty important that your Instagram feed is aesthetically pleasing.  Today I’ll teach you how to a flowing a beautiful Instagram grid with three C’s. 

If you didn't know I REALLY believe in the power of personal brands. If you have any intention of working for yourself, or have a job where you are required to bring in your own clients I truly believe that this is a must. That being said, personal branding requires a social media presence, which requires content, which means photos. The good news is you don't have to hire a professional photographer and pay hundreds of dollars. You can, but you don't have to. Especially in the beginning. In this episode I'm covering how to plan a photoshoot so that you can make the most out of your precious hours, properly batch out a ton of content and get your gram looking great with or without a professional photographer! This podcast also includes a free photoshoot checklist  so you don't forget about anything!