Girl Meets Gram

steps you can take today to get more eyes on your business!

So you have a job and it pays the bills but it’s just not lighting you up in the way that you want to be. If you’re honest, it’s draining af, and you’re living for the evenings and weekends. You’ve been considering working for yourself and you have an idea of what that might look like but you spend more time day dreaming about the freedom and doing a bit of research here and there than actually making a plan because...what the heck would that even look like?! All you know is you need an exit route.. The difference between the person who stays in the job they hate out of fear and comfortability and the person who works up the courage to take the leap and start a side hustle or quit their job is having a plan. Here's how to start yours. 

An incredibly popular and accessible way to scale your business is through digital products. A digital product acts as a replacement or version of your services that can be sold on ‘auto pilot’! In this episode I share 6 major reasons to create a digital product and how to get started!

Learning how to set goals is an incredible habit to drive you toward success.  In this blog I teach you  - my 6 step process to set goals month after month  - what to do when you accomplish your goals  - how to evolve your goals as the month goes 

Having a personal brand is incredibly powerful for career opportunities, positioning yourself as a leader in your industry, making more money, starting your own business and more.  In this episode I share why YOU need a personal brand and how to get started! Need to get your Instagram sorted? Check out my Instagram course Girl Meets Gram.  Is being an Influencer and working with brands your goal? Monetize Your Influence is your roadmap to get there! 

One of the most important things to consider when starting a new business is who you are selling to. Not identifying a target audience is the biggest mistake I see new business owners making. Knowing who you are talking to is the secret to succeeding on social media in 2020, and the secret to growing a loyal audience, establishing an online community and growing your business through digital marketing.

- How I become a social media manager and how it's allowed me to travel the world.  - The pros and cons of the job - How to decide if pursuing a career in social media management is right for you  - An invitation into... Accelerate - Group coaching with me! The fast track to becoming a Social Media Account Manager. Doors close April 6th, 

If you’ve already started as a social media account manager or you’re looking to get into it then you’re going to want to listen to this episode and make sure you aren’t making any crucial mistakes! Mentions  Social Media Account Manager Training THIS SUNDAY MARCH 29th (replay will be available)  Honeybook Client Relationship Management & Invoicing System (50% off) 

I see you. You’re spending hours creating content, working on your blog whether that's a Squarespace site or microblogging through your Instagram captions. You’re growing your personal brand, the growth is slow but your ultimate goal is for your personal brand to provide a full time income and you’re like “Okay I need to start making money off all of these efforts!”. I see you. I hear you. I’m here for you! Today I'm sharing 11 ways to make money and only one of them is sponsored instagram posts. 

-6 Tips for Sharing PR packages -FTC Rules about Gifting Disclosure  -Talking with brands about moving from gifted to paid  Unboxing is something I’ve wanted to talk about for a while! If you’re a veteran on the Influencer scene you might be super sick of unwarranted packages showing up at your door. Maybe you feel torn when sharing the products, you don’t want to feel like your bragging but you want to respect or thank the brand that sent you the product. Or you straight up toss it in a box in your closet with tens of other items that you use as gifts for friends birthdays or giveaways. Unboxings used to be huge, trendy, and exciting and now I think they annoy most audiences more than anything. BUT it’s still a part of promotion, gifted product is your gateway to paid partnerships and so we need to get creative when it comes to sharing this type of content with our audience in a way that feels authentic to you, peaks their interest and supports brands we love. Mentions: Monetize Your Influence Cour

To have a successful Influencer career as a personal brand it's critical to continue to add value, build something meaningful, and create connections. But that's not all it takes. This episodes covers the importance of focusing on the business side of your personal brand through developing a business plan, establishing intention behind your content, gathering data and analytics and building relationships with PR reps.  Mentions: Monetize Your Influence - (Influencer Training for those who are ready to get paid or paid more to work with brands!) 

As an Influencer spending time in both your direct messages and your inbox is a huge part of the job. Corresponding, community, and relationship building is foundational and has to be a top priority to succeed. Here are time saving tips and best practices for your Instagram Direct Message efforts! 

For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What does that mean for Influencers? Well, brands are going to hire and/or call-back the Influencer who is getting the most conversions regardless of their follower number. Here's what you need to know!

As an Influencer seeing the word ‘affiliate’ in a DM or email might make your eyes roll. “You want me to BUY your product to promote it? Nah thanks.”  But some affiliate partnerships can be super powerful and lucrative and THAT is the world of affiliate opportunity that I want to give you a peak into here

Influencer marketing is changing as fast as the algorithm. In order to stay relevant it's important to know what brands are looking for and how you can continue to bring value in 2020. Listen in for my predication on  -The checkout feature -The opportunity for microinfluencers  -What those with 100K+ need to know 

Instagram highlights. Are they dead or are they thriving? Are they serving your account or are they a waste of time? Instagram highlights are kind of like hashtags in my opinion, they aren’t going to make your account blow up but they are part of Instagrams key features and should be used properly! In this episode: -The game changing 'Intro' highlight  -How to make your own highlight covers  -How to change a highlight cover without posting it on your story  -The importance of keeping your Instagram highlights on brand  As an Influence use highlights to drive traffic to commission based links, save valuable content you worked hard on!, introduce yourself to new profile viewers and set yourself apart! 

Ace your next brand partnership! Successful businesses foster amazing experiences. As an Influencer you are a business and when you partner with brands it’s important their experience with your company is intentional and well crafted.  Remember they are hiring you and you are a business. What can we do as business owners to make that experience amazing? Need to see these tips on paper? Here's the blog. 

Video content has massively increased in popularity in 2019 and is becoming more important as we head into 2020.  Social media users are looking for more connection and easier information on Instagram. Que video. So what does this mean for content creators? It means that it’s time to include video in your Instagram content strategy, this is not a suggestion, it’s MANDATORY. This episode covers the 5 steps to planning and producing video content from concept to creation and finally hitting post.  Also see here for the text/blog version of this podcast: http://johhhanna.com/my-blog/how-to-plan-record-edit-and-post-high-quality-videos-on-instagram

What you need to know to work with brands on Instagram if you have a smaller audience. Sponsored posts are NOT reserved for the macro influencers with 100K+ followers. In fact nano and micro influencers are more enticing than ever for brands for a few reasons I’m sharing here 

I’ve been on a mission to create content series this year and I have to say I’m obsessed! I started on my own accord but now I’m fully convinced you make a content series too. Here’s why… P.S. A guy from Instagram HQ told me to!