33 Tangents

This episode originally aired on May 15, 2020.  We'll be back with new episodes starting next week, September 11, 2020. On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro. Bonjoro is a company that is disrupting business communication with personalized video emails. They believe that video is a huge level to bring the human element back to business and their motto is “automate processes, not relationships”. Bonjoro is based in Sydney Australia but has employees around the world. Highlights: 2:15 - Introductions. 7:00 - Making business authentic and personal. 15:00 - Creating the human bond. 17:00 - Learning about customer behavior. 27:30 - How Matt manages his remote team. 32:00 - Is now the time to hustle? 37:30 - The biggest learning from running a remote company. 40:00 - Advice for those that are uncomfortable being on video. 45:00 - Funnel optimization and using data to constantly learn. 55:00 - Wrap up   Items we mentioned: Bonjoro

In March, many people were thrown into it never having done it before.  5 months later, companies that were hesitant about letting employees work remotely are now becoming more amenable to it. On this week’s episode of 33 Tangents, Jim and Jason revisit the topic of working remotely.  We’ve talked previously about how to be successful doing it.   What are some of the common pitfalls of working remotely?  What are some of the negative side effects of it?  What are some of the benefits (and not the obvious ones of not commuting, more time, etc)? Items we mentioned: 33 Tangents - Episode #14 - Being “Always On” and Remote Work Distractions 33 Tangents - Episode #94 - Cliches and Business Speak   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like

On this week’s episode of 33 Tangents, Jim and Jason catch up on current events and recent announcements in digital analytics.   Items we mentioned: Google announces server-side tagging in Google Tag Manager   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.     The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330 Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/     WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.co

In 2006 Avinash published his 90/10 rule for success in web analytics: for every $10 a company spent on analytics technology, they should spend $90 on people to use it.  His argument was that while companies had “great investements” in analytics they struggled to use it to make meaningful decisions.  The cause?  All of that investment was made in the technology and not those who would run it.   All these years later, we still see this with many companies.  Why is it that a large amount of money is spent on the technology and the teams that use it are overwhelmed, stretched thin, and ill-equipped to use it?  Is Avinash’s ratio realistic?  What can be done to draw attention to the need invest in people and strategy to use the technology?   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you

The quality of data collected is often an afterthought until there is a problem and at that point it’s too late.     On this week’s episode of 33 Tangents, Jim and Jason are joined by Eric Richter, a strategic consultant and data integrity expert.  Eric also likes to go by the title of “Chief Data Exorcist”.     Eric focuses on continual improvement of data integrity processes and test strategies.  Eric is the Founder and Chief Data Exorcist of Data Quake, and before that he was the Director of Data Quality Solutions for Keystone Solutions   Items that we mentioned: ObservePoint Data True Charles Proxy Fiddler dataslayer Adobe Experience Cloud Debugger ObservePoint Tag Debugger THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and rec

“Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium between restlessness and exhaustion. Then, when you’re no longer thinking ahead, each footstep isn’t just a means to an end but a unique event in itself. This leaf has jagged edges. This rock looks loose. From this place the snow is less visible, even though closer. These are things you should notice anyway. To live only for some future goal is shallow. It’s the sides of the mountain which sustain life, not the top. Here’s where things grow.”    - Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance.   With today’s hustle culture, we’re told we’ve got to be constantly moving.  We’ve got to be striving to reach a goal (the promotion, the raise, a new house, etc) or someone else will get it.  We also feel this in tasks with work.  “If I just stay up late

Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult.  With lower implementation cost, it’s become easy to justify “just one more thing”.  This can cause people to lose focus on the data that matters and become obsessed with tracking everything possible.   On this week’s episode, Jason, Bryant, and Jim discuss differentiating between what matters and everything else.  What are the metrics that matter most?  How can you keep people focused on what matters and prevent the thought process of needing everything tracked?   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.     The 33 Tangents video simulcast is

On this week’s episode of 33 Tangents, Jon Narong returns to talk about mobile app analytics with Jenn and Jim. Recently Jon tweeted about the analytics content that he’s finding is coming mostly from the web perspective. Why is that the case? Why does it seem like the content around app analytics is limited as compared to web?   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.     The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330 Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/     WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.co

A couple of weeks ago, Jim and Jason tackled the concept of being human at work. The conversation focused around the idea of having a “corporate version” of yourself that removes any personal details. On this week’s episode of 33 Tangents, Jenn joins Jason and Jim to continue the conversation and talk about being human at work from the perspective of not being machines. This year has been stressful and draining on everyone for multiple different reasons. We’re not machines meant to stamp out widgets. How do we deal with this? How do we support others? How do we express this to our management?   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.     The 33 Tangents video simulcast is now available

Recently Jason contributed to a Forbes article by Brent Dykes that discusses the need for businesses to focus on data, especially now. What are we seeing businesses doing in the face of adversity? What is driving this reaction? How can you help message the need to focus on data to the rest of the org? "Why your business must double down on data", by Brent Dykes   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.     The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330 Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/     WHERE TO FIND US Website: www.33st

It’s very easy to fall into the trap of just “checking the box” with analytics related work. If you take a serious look at your day to day, how many tasks that take up your time drive actual value?  In today’s environment, there is an increasing number of talented individuals looking for work. How can you make the time you spend every day have high impact and value? On this week’s episode of 33 Tangents, Jim and Bryant are joined by Eric Matisoff to talk about things you should focus on and not focus on to get the most out of your work day. Eric is the Sr Evangelist for Analytics & Data Science at Adobe with 15+ years of experience working with data and visualizations. Eric works with Adobe customers and partners to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action. He has recently written and released Adobe Analytics For Dummies and you can find recent content of his on the Adobe Summit website along with the Adobe Analytics YouTube channel.

We’ve been conditioned that we need to have a corporate image while at work. Personal items remain at home and are not intermingled with work. Personal causes and beliefs should be suppressed and not shared. The last couple of months have been trying on multiple fronts. People are scared, stressed out, and struggling to manage at times. The Covid-19 pandemic has required corporate office workers to work from home and home school children at the same time, resulting in the sounds of family in the background of conference calls. The recent murder of George Floyd and resulting protests and demonstrations have stirred a wide range of emotions in so many. People have inspired to break down the stoic corporate image and share their personal feelings and stories. Why have we been told we need to have our “corporate image” that is devoid of personal notes? How can you be human at work and share what is going on personally? What happens to a team when everyone starts shedding their corporate facade?   THANK YOU We

There are many benefits to working remotely such the time saved from not commuting to the flexibility of where you can live. With that however comes downsides such as isolation and lack of connection with others.  This week Jim and Bryant are joined by Kyle Ladewig, CEO of Out Of Office to talk about their solution for this. Out Of Office started with the belief that you should be free to choose when and where you work, so you have more time for everything else. It is a fully remote, venture-backed startup that helps other remote workers feel less isolated through in-person and online co-working groups called Work Clubs. While remote work provides flexibility when it comes to finding work-life balance, the problem is that pretty much all remote work happens alone. Even before the current situation, one of the biggest issues facing remote workers has been isolation and loneliness. Out Of Office’s mission is to give remote workers a great place to work and help finding people they can enjoy working alongside.

On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro. Bonjoro is a company that is disrupting business communication with personalized video emails. They believe that video is a huge level to bring the human element back to business and their motto is “automate processes, not relationships”. Bonjoro is based in Sydney Australia but has employees around the world. Highlights: 2:15 - Introductions. 7:00 - Making business authentic and personal. 15:00 - Creating the human bond. 17:00 - Learning about customer behavior. 27:30 - How Matt manages his remote team. 32:00 - Is now the time to hustle? 37:30 - The biggest learning from running a remote company. 40:00 - Advice for those that are uncomfortable being on video. 45:00 - Funnel optimization and using data to constantly learn. 55:00 - Wrap up   Items we mentioned: Bonjoro Bonjoro's Video Funnel Playbook Jason's Charity:Water thank you video   THANK YOU We know your time is limited, so

On this week’s episode of 33 Tangents, Jason, Bryant, and Jim are joined by Nic Fitzgerald to talk about the art and power of good storytelling. Nic is a filmmaker based in Utah. His studio, Friendly Giant Films is a production company that works with companies, individuals, and others to create feature films, commercials, and other visual media products. Nic helps his clients use storytelling to build deeper connections with their audiences. Highlights: 1:30 - Introductions 6:00 - Storytelling binding humans together. 10:30 - Being intentional 14:30 - The history of the name behind Friendly Giant Films. 17:30 - Humanizing data to enhance the solution storytelling. 30:00 - The importance of authentic stories and messages. 39:00 - Brands that are successful at genuinely connecting with audiences. 50:00 - You cannot fake being genuine. 55:00 - The importance of sharing the bad and the good. 62:15 - Wrap up. Items we mentioned: Friendly Giant Films Bryant's Adobe Summit Presentation THANK YOU W

This week Jason and Jim are joined by returning guest Stephen Marshall. Stephen is a professor and department chair at East Tennessee State University. The conversation looks into the cost and value of higher education and Stephen also shares how ETSU is supporting students during this uncertain time.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330 Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/     WHERE TO FIND US Website: www.33sticks.com Email: Podcast@33sticks.com Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/  

As part of efforts to lessen the impact of the Covid-19 outbreak, everyone is working from home right now but it’s not your typical work from home situation. The rest of the family is also home. Some people have children trying to do remote learning. There are many different situations and people have been asked to adjust and find a family and work balance on the fly. This is not easy and it’s definitely wearing on people. How can you stay sane during this trying time? How can you prevent the frustration from getting the best of you? On this week’s episode of 33 Tangents, Jim, Jason, and Bryant discuss how their situation has changed over the last month and a half and what they’re doing for their physical and mental health. Items we mentioned: • RailCowGirl (Videos from Norway’s Bergen Train Line) • Strictoaster (CitySkylines) • post 10 (drain cleanings) • Doctor Mix THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this

Every office has one and we’ve all dealt with them, the office bully. This person demands their items always be addressed first. They demand, they force, they demean, they throw temper tantrums. They’re the first to go to your boss, or your boss’s boss, or higher, to get what they want. How do you deal with an office bully? Are they using this approach to overcompensate or hide something? Why does it feel like this kind of behavior is tolerated? On this week’s episode of 33 Tangents, Jason, Jim, and Bryant discuss their experience with office bullies and what they did to deal with them.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   Subscribe on Apple Podcasts: https://podcasts.apple.com/

On this week’s episode of 33 Tangents, Jim and Jason are joined by Nicolas Vandenberghe to discuss optimizing lead generation and managing remote teams. Nicolas Vandenberghe is a serial entrepreneur and is currently the CEO of Chili Piper. Chili Piper’s mission is to reinvent the scheduling, calendar, and inbox apps which are the main tools used by revenue teams. The firm is 100% remote with employees in 35 cities in 15 countries. Chili Piper is used by more than 300 of the leading B2B SaaS companies world wide. Things we talked about: Chili Piper Highlights: 1:45 - Introductions 6:00 - How does Chili Piper solve problems with lead conversion? 12:00 - What are you looking to solve next? 16:30 - Make the experience better for your buyer too. 21:35 - Transitioning from sales to operations. 24:20 - Why did you chose to have a remote team? 27:30 - Do your employees work from home or go to a remote working location? 32:00 - How do you encourage collaboration? 36:00 - What challenges have you encount

We’ve all worked for organizations where we’ve dealt with toxic clients. These clients know that no matter what they do, what they demand, they will be supported. The concept of “firing clients” is often floated about, but can be seen as rhetoric. When and why should you fire a client? How can you tell the difference between a tough client and a client that needs to be fired? On this week’s episode of #33 Tangents, Jason, Bryant, and Jim talk about circumstances where it is necessary to part ways with a client, following a discussion around Seinfeld.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330