Road To Seven

“What have I done? What have I learned? What can I do? How can I give back? What do I have that could be useful to young women who maybe want to start their own businesses and have that kind of independence?”- Liz CrawfordMy guest Liz Crawford, an entrepreneur, philanthropist, and multi-passionate is going to rock your world. A woman with more than four businesses, Liz is dedicated to the growth and ethical behaviours in the international modelling industry, and ensuring her team are all independently successful.Liz started her first business after retiring from modelling in her early thirties. What followed was an organic growth and expansion from production agency, to model advocacy, to a modelling agency, and even into renovating an old motel into a luxury getaway in Winnipeg.So, if you are a multi-passionate entrepreneur and you don't want to choose just one business, then today’s episode of The Road To Seven Podcast is one that you don’t want to miss.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How Liz

“It all starts with that strategic decision that you're ready for your business to be bigger than you.”- Shelagh CumminsWhen you’re scaling your business, you’re faced with dozens, if not hundreds of new decisions every day. But the most important one is deciding what your “next level” looks like. That’s what today’s episode of The Road To Seven Podcast is all about.When you start to scale, your job shifts from being the doer, to the leader, and I know how difficult this can be. In this episode I talk about how to let go of responsibilities you once had, so that you can transition them to empowered employees. And yes, that means that you no longer jump in and “fix” the work they’ve done anymore. Your job is now to lead your team to do the best that they can.So there are two questions to get you to shift to running your business, from it running you. First, what is a strategic decision that you need to make today that's going to have the most impact on your business? And second, what is a fear that y

“I was and am in a period of growth and evolution. It means I'm looking for all the options that are around me.”- Shelagh CumminsHave you ever just wanted to burn everything to the ground and start fresh? Friends, that is exactly what I did last year, and in this episode of The Road To Seven Podcast I’m going to tell you exactly what starting fresh did for me.I gave myself the time and space to pull back from the edge of burnout, so that I could restructure my business from the inside out. That looked like cancelling programs I had been running for months (and years), resetting my offerings, and making sure that I was still financially contributing to my family. I wanted to share all of this with you today, because I believe that if you are not happy in your business, then it’s time for your business to change and support the life and dreams that you want to have and achieve. So tune in, because I’ve got a great episode for you today!In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

“The whole point of growth is to be uncomfortable, but you're safe.”- Renée WarrenIf you’ve ever felt like throwing in the towel on your business, this is an episode of The Road To Seven podcast you don't want to miss. My guest Renée Warren, founder of We Wild Women, and I, have an excellent conversation about what to do when you hit burnout in your business, how to reorient yourself when it’s time to start again, and why it’s so important to have your cheerleaders by your side to help you through big business changes.We talk about how identifying what you love to do is what helps you get to your sweet spot, without caring whether people are going to judge you for shifting your business focus. We also discuss how identifying what you love about your industry, identifying what people need, and then creating the product or service around those key elements is essential for business success.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How to handle the ups and downs of every step that you have to take in

“If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.”- Shelagh CumminsAre you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, and end up making financial decisions for today, that leave money on the table for tomorrow.The reality is, not monitoring and knowing and understanding your numbers is actually impacting the growth of your company. Because you're either overspending, underspending, or you're just not making strategic decisions that are going to help you grow.Pricing too low is one of the biggest mistakes I see entrepreneurs make, because it is expensive to run a business. So in this episode of The Road To Seven podcast, I’m going to share with you a practical, step-by-step process to price your offers properly, so that you get more profit out of your business.In‌ ‌t

“You can have all these issues, these challenges, these moments, this heaviness, but you can only deal with each one, one at a time.”-Liat HorovitzYou’ve heard both of my guests on The Road To Seven Podcast before, and they’re back for an amazing roundtable discussion on setting boundaries as a coach - it’s Liat Horovitz and Dr. Nothando Wohlgeschaffen.In this episode, we’re diving deeper into a conversation we had on a panel at Momfest in September of 2022 called Boundaries Are Sexy And Choices are Opportunities. And if you are a business owner of any kind, you will absolutely take away some gems from our conversation.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How to set and uphold your boundaries as a coachWhat it means to intentionally choose your prioritiesHow compartmentalising can help your coaching workAbout Guests:Nothando Wohlgeschaffen is a family doctor and general life coach for other women professionals. Her clients come to her for relationship, business, and career coaching. They leave with maste

“Makeup does not define you. It's merely a tool of empowerment.”-Missy MacKintoshMakeup has always been the centre of my guest Missy MacKintosh’s life, and from working a Mary Kay franchise with her mom to opening two storefronts with another on the way, it’s easy to see why. Missy, like many entrepreneurs, zig zagged her way through to entrepreneurship. Beginning as a makeup artist, working her way up through top brand Makeup Forever, and then suddenly finding herself working in the travel industry, when she realized that there must be something more for her life. That’s where MisMacK, Missy’s beauty brand came in.Throughout the pandemic, Missy started and evolved her clean beauty business from her basement to two storefronts on the west coast of Canada, and is preparing to open a third location in the fall, and if you need a dose of high energy motivation for your product business, this is an episode you don’t want to miss!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ Why makeup is an important part of crea

“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.”-Sheena RussellIf you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who  grow our food.Sheena and I discuss how important it is to develop strategic local partnerships, and when to exit partnerships when they no longer serve your business. Sheena also takes us through what it’s like to start out at farmer’s markets, and scale into over 3000 grocery stores across North America – no small feat!We also discuss the process of scaling and raising capital, and what that means for the growth of Made Local. So if you’re ready for some actionable steps to grow your product busin

“If you haven't hired people who are going to be key decision makers and have full autonomy over some functioning within your company, then you are never going to be able to let go of the reins and have this company be bigger than you.”- Shelagh CumminsDo you feel like you’re stuck on a hamster wheel in your business? Are you giving yourself dozens of reasons why you’re not ready to make crucial hiring decisions, and finding that it backfires on you more often than not? Then this is an episode for you.I hear entrepreneurs tell me every day that they’re burnt out, or they’re afraid that they won’t have the time freedom they truly want in their business because they’re taking on too many clients, but they won’t take courageous action and make a strategic hire, or make that phone call, or launch that program, that would alleviate all of these fears.But the reality is, with the right help in the right places, your business can generate more revenue and time freedom for you at the same time – you just have to

“It’s so very important to create the culture of your one team. And everyone adds value. Doesn't matter what they do for you, they add value.”-Nicole Bourque-BouchierFor 25 years, my guest Nicole Bourque-Bouchier has led her company to excellence through strong community and indigenous values. Starting her role at the company she co-owns with her husband David, Nicole never thought it would flourish as rapidly as it did - and she quickly developed her position from part-time helper to office manager, to CEO.Nicole’s passion for community stems from her indigenous background, inspiring the company motto “Better Together.” Through employee recognition and appreciation events, she has built the company to over 1200 employees, by focusing on what everyone can accomplish together, as one.Nicole is also a philanthropist, and has even established a family foundation with her husband and five children, in order to give back to her community in a meaningful way. So if you’re looking for inspiration and someone to

“You are an authentic person who brings tremendous style, strength, and skill to your business.”- Shelagh CumminsWhat if I told you that more than 50% of businesses are generating revenue below the poverty line? Would you be surprised to learn that the reason behind this comes down to what I call The Seven Deadly Sins of entrepreneurship? I see women making these seven mistakes every single day, so I want to share with you what they are and how you can overcome them, so that your business will go beyond surviving, to thriving. But make no mistake, each of these “deadly sins” requires that you take clear focused action in order to avoid committing them.My goal is to support women entrepreneurs just like you, with financing, coaching, and training so that they can find the money and time freedom as they're building a fulfilling business on the road to, and beyond, seven figures, and in this episode I offer actionable steps that you can take to do that.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you

“If you're afraid of the “no” because you're counting on that money, they're going to be saying no anyway. Let's figure out another way to get your money in the door.”- Shelagh CumminsWhat would you be capable of, if you weren’t afraid of the word “no”? In today’s episode, I’m sharing real stories from my coaching clients about what happened when we removed the story behind what it means to hear “no” from potential clients. Spoiler alert: great things happened.I’m diving into the real reasons you’re afraid to hear the word “no” from potential clients, and I’m giving you actionable steps that you can take today, to move past that fear.Listen in to learn why it might actually be a good thing when you get the “no” – and what my clients were capable of when they were handed the freedom of the two letter answer they were so afraid of. In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌Common fears that entrepreneurs have about hearing the word “no” and how to move past them

“Creating an identity for yourself outside of work or outside of home is often the work that needs to be done before we can actually create the businesses that we want.”-Dr. Nothando WohlgeschaffenWhen it comes to balancing career and home, most women bump up against challenges in prioritizing what’s most important to them. Dr. Nothando Wohlgeschaffen is helping high performing women in the medical field to navigate these challenges, and at the same time is a practicing family physician serving underrepresented communities–all while preparing to become a new mother.To say that she is an incredible inspiration is an understatement,  and I think you’ll find that our conversation is full of actionable tools that will help you assess what is most important in your life, and where you want to prioritize your time.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌Balancing the expectations of entrepreneurship, career, motherhood and self through intentionalityHow to make choices to prioritize what is important to you, so tha

“When you hire up, you're able to put all of the different pieces into place so that your hires can get the results for your business. That's leadership.”- Shelagh CumminsDoes this sound familiar? “I don't have the time to go and find someone to help me,” or, “I don't have the money to be able to pay someone to help me.” Before you hit your solopreneur limit, you need to understand what it means to shift from being a doer, to being a leader. But here’s the thing – the right hire will actually save you more time, AND make you more money. All you have to do is give up a little bit of control.Easier said than done, right? Today I’m sharing with you all of the mindset shifts that I have worked through with my coaching clients to go from holding onto all of the control in your business, to hiring and trusting the right people to do what they do best, so that you have the time and space in your business to do what you do best – get results for your clients.In‌ ‌this‌ ‌episode of the Road to Seve

“I had been planning for it and fantasizing about it, and that was the moment where I was in this immersive environment where it was easy to make these decisions.”-Liat HorovitzLiat Horovitz is a Results Coach and host of The Results Club Podcast. She began her career journey working for a large tech company, but after having children and time to reflect over maternity leaves, she realized that it was time to make her next big move, and start her own business.Passionate about anything related to personal development, Liat began her entrepreneurial journey as a coach just before the pandemic, in October of 2019. During long periods of isolation, she realized how powerful community is, which led her to developing a series of retreats for her clients that focus on personal growth.In this conversation, we talk about the process of shifting identity from corporate to entrepreneur, what we did to move through the low moments of our businesses, and our surprisingly common career paths!In‌ ‌this‌ ‌episode,‌ ‌you’ll d

“As your business grows, so do you. You evolve. You become a different person. You have different strengths that you didn’t know that you had.”- Shelagh CumminsHave you ever felt irritated or put off by an aspect of your business? Do you find yourself feeling frustrated or overwhelmed while working through your to-do list? When things aren’t feeling quite right, that’s a powerful clue that something in your business is out of alignment. While you may have put time and effort into intentionally building a business that is aligned with your styles and strengths, that ideal fit won’t be permanent. As both you and your business grow and evolve, you’ll find that your needs and goals will change — and that your business will have to shift in order to meet them!How do you keep your business aligned with both your strengths and your styles, so that you can consistently show up as the best version of you?In this episode of the Road to Seven, I share the 4 most important aspects of your business that should be kept in

“The reason why I was ‘multi-passionate’ and trying all these different things… was an avoidance coping mechanism that was as a result of recognizing that I have ADHD.”- Cher JonesCher Jones is a speaker, a coach, and the founder of social media training company Socially Active. She’s also a brilliant woman who has achieved great success while living with ADHD.While ADHD has long been regarded as something that primarily affects males, there’s been a growing recognition of the different ways that it affects women and girls — leading to more diagnoses and more understanding.In this conversation, we talk about the catalyst that helped Cher to niche down and choose her best-fit lane, the challenging intersection of entrepreneurship and neurodivergence, and why it’s never too late to reinvent, refocus, and recharge your business.You won’t want to miss this fascinating discussion!In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌How ADHD has shaped Cher’s entrepreneurial journey — and how she

“You attack every day with a vim and a vigor and determination and a passion… and sometimes, it’s hard to do it alone.”- Shelagh CumminsDo you feel alone in running your business? Have you ever wanted to have a supportive community ready to champion you as you work toward your biggest, boldest dreams? The truth is that having a supportive community can be an absolute GAME-CHANGER when it comes to your business growth. Having the right people around you can be a tipping point to achieving your goals. On the other hand, having the wrong people around you can keep you playing small, and hold you back from from taking the strategic risks that can lead to real growth.So, how do you find the right type of community — one that understands exactly what you’re experiencing, will cheer you on as you hit your milestones, and provides the valuable feedback you need to strengthen and uplevel your strategic decision-making? And what exactly will you gain from joining one?Let’s talk about it!In‌ ‌this‌ ‌episode of the Road

“To have your partner that has the exact same goals and vision as you do makes it a little easier.”-  Bernie LawAngie Tran and Bernie Law are on a mission to eliminate the one billion plastic detergent jugs that are polluting our planet, each and every year! Their revolutionary Kind Laundry detergent strips have been awarded the Best Eco-Friendly Laundry Detergent Award from Better Homes & Gardens — and their vision for a more sustainable future is one that I can wholeheartedly get behind!Angie and Bernie founded Kind Laundry two and a half years ago after a shared epiphany during laundry day at their home. The concept? A detergent that was fully sustainable, from the soap to the packaging. Although they launched in the middle of the pandemic, their e-commerce background helped them to quickly gain some raving fans.During this episode of the Road to Seven, Angie and Bernie share the key insights and strategies that helped them successfully launch and build their brand. Listen now, and then join us in crea

“There’s such guilt associated with NOT doing.”- Shelagh CumminsIn 2022, a study conducted by Mental Health Research Canada found that over one-third of Canadians are experiencing burnout. In our busy, hectic, challenging world, burnout can mean the difference between surviving and thriving… especially for entrepreneurs. As an entrepreneur, chances are you’re constantly wearing multiple hats and juggling multiple tasks… even if you’ve already begun to build out your team. This level of stress, over time, can have powerful physical and psychological consequences.If you’re standing at the edge of burnout — or fully struggling with burnout right now — then you won’t want to miss this episode of the Road to Seven. I talk about all things burnout: what it really means, why it happens, and how you can get yourself out of it and back on your path to success!In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌The problems with working too frequently outside of your zone of genius  The areas of your