Pimtalk - The Product Marketing Podcast

  In this episode, we discuss what approach you can take with your PIM project in order to shorten time to value. We are joined by Alex Moss, founder of Aperture Labs, who has a great track record in applying simple but effective methods and tools to really speed things up! We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.   We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com Want to know more about PIM? Download this free Whitepaper!

In this episode, we feature Tomas Köhlman, Business Admin Manager at Axbeautyhouse, which is the largest cosmetics retailer in the Nordics. We look at how retailers can stock their digital shelf through managing product information. Köhlman discusses how his company thrives on external brands through on-boarding their suppliers into their PIM system to provide accurate product information.  Does product information determine consumers' decisions? Download our free e-book, ‘Driving Revenue Faster - Why Product Information Management Matters.’ We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com Want to know more about PIM? Download this free Whitepaper!

In this first episode of 2019, we are joined by Matilda Hansson (Digital Product Manager) and David Fuentes (Information Technology) of Dometic to talk about how switching to inRiver PIM benefited their company as a whole. After facing challenges with their current PIM system, it was time for a change. Implementing inRiver PIM ultimately reduced company costs and increased efficiency. Sounds almost too easy, doesn't it? Hear Matilda talk about: Rebranding and consolidation projects on steroids How Dometic manages product information in 24 languages and 35 dialects What enrichment strategy they have for different types of products Hear David talk about: How Dometic managed to cut the number of attributes to under 10% How Dometic rolled out PIM to 300 users around the world Different kinds of master data and his ongoing MDM project. We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@i

In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing?  Guests: Languagewire: Søren Schønnemann Lionbridge: Lucy Knowles and Magnus Magnusson Semantix: Fredrik Rudberg Translations.com: Nicholas Panagopoulos  inRiver: David Heston   We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com Want to know more about PIM? Download this free Whitepaper!  

In this episode we talk to Paula Poukka, Chief Customer Officer at Videoly about why product videos are so effective. What different kinds of products videos are there? How much impact can product videos have on your sales? For which industries is there already a lot of content that can be harvested out there on Youtube. Read about the Outnorth case study on the Videoly website If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Bradley Watson, Sales Manager UK at inRiver about the new research paper "Turning Browsers into Buyers". Discover how to better manage customer expectations, minimise returns and increase revenue for your e-commerce business in 2019. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Get the eBook "Turning Browsers into Buyers" here Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Henrik Feld-Jakobsen (Vaimo), Magnus Bengtsson (Vaimo) and Emil Eriksson (inRiver) about the omnichannel challenge and the resons why retail companies should look into PIM. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

This episode was recorded live at PIMpoint Americas in Chicago. It features my co-host Carol Moriello, director of Customer Success and four fantastic ladies from Ethan Allen: Cynthia Coons, Joann Thoms, Marisa Denaro and Charisse Payne. Learn about how they found PIM in the first place, how they mastered it, their challenges and victories and how they work with PIM with a smile! In the show they talk about their Augmented Reality app Ethan Allen inHOME. Download here for iOS or Android.   If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Nick Schulte, Vice President at Shift 7 Digital about the Distribution Dilemma that many B2B companies face. Get to know more about the business drivers, problems, opportunities and considerations in order to make a successful initiative in this field. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Art Akerman about how we can use AI for marketing and PIM. Art leads a technology incubation team for Microsoft Services in Americas with focus on cloud technologies and advanced application workloads such as AI, blockchain and others.    If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Bryan Eisenberg Co-Founder of Buyer Legends about what we can learn from Amazon. He shares his knowledge that also has been published in the book "Be Like Amazon: Even a Lemonade Stand Can Do It“. The four pillars of Amazon's success can be seen in this infograph: You can find Bryan online at: https://www.bryaneisenberg.com Twitter: @TheGrok Linkedin If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we focus on how to deliver a great Customer Experience. Carlos Hidalgo is an expert at the subject and shares his knowledge and experiences. You also have the possibility to win his book "Driving Demand" Here is the article Carlos is referring to in the episode: The Value of Customer Experience, Quantified Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years’ experience working with B2B organizations in delivering multi-channel customer experience strategies and programs. Carlos is widely recognized for his expertise in B2B marketing, sales, content and demand generation and is an international speaker on how organizations need to transform to meet the needs of their customers and buyers. Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.” www.visumcx.com

In this episode Thomas has a conversation with his colleagues Andy and Fedde where they share funny and unexpected situations meeting potential customers. It turns out that the expectations of the meeting and what PIM is can differ a lot.  If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode Filip Lindwall and Magnus Kjellberg from iStone share their experiences from a Hackathon they did with some of their customers around the feature In-Context Editing and how this feature can increase business value in PIM solutions. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur. How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process? If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we talk to Eva O’Reilly, Nordic Ecommerce Manager at L'Oréal. The discussion circles around how PIM benefits E-commerce, the importance of cake to get the work done and how to make distribution of marketing material to retailers more efficient. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we focus on PIM and Print together with two experts Karen Debruyne from InDeap and Artur Zarzycki Hasselblad from Sigma. Learn what the whole process look like, differences between automatic and semi-automatic approaches, what mistakes to avoid and much more. Both the Indeap Magnispot Print Connector and the Sigma Golden Record solution can be found at the inRiver Marketplace.  If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

In this episode we are joined by inRiver Champion Peter Norlander from Diamir Consulting. He will share 5 tips for a successful PIM project. 1. Don't fall short on your investment 2. Let your PIM change with you 3. Have REAL training for everybody 4. Let best-of-breed be best-of-breed 5. Challenge your partner If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

PIM, you keep hearing about it, but what is PIM? In this episode of PIMtalk®, Thomas Sjöberg, the host of PIMtalk talk to his mom and others to learn more about PIM and what a PIM solution is exactly. Guests: Daniel Nackovski, Fedde van Feggelen, Marta Tripp, Filip Lindwall and Danny Langlois If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com.