Money Lab

A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site?Jason Moore stops by to explore the payoffs and challenges of managing a paid community. How do you keep adding value so customers stick around? And can a skeptic like Matt be convinced to start his own Money Lab community? Jason helps Matt debate whether or not it's a fit for his business and his lifestyle. Enjoy!P.S. You can find Jason at LocationIndie.com and ZeroToTravel.comP.P.S. Check out the latest Money Lab offering, The Affiliate Marketing Video Course: www,MoneyLab.co/Affiliate. Get 10% off when you use the promo code PODCAST.

It's a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their affiliate revenue streams? And what are the challenges of running a site that makes 100% of its money from affiliate marketing? Matt and Andrew dive into the revenue and risk of each of their money-making affiliate sites. Enjoy!P.S. Speaking of affiliate marketing... the newest Money Lab course is here! Check out Matt's in-depth affiliate course at www,MoneyLab.co/Affiliate. Get 10% off when you use the promo code PODCAST.

"Internet stuntman" and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin's own company Transistor.fm (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do you figure out how to price your product? How do you do stand out at a crowded market? And how the heck do you actually get your product to spread through word of mouth? This is a juicy one. Enjoy!P.S. You can find Justin at JustinJackson.ca and Transistor.fmP.P.S. Check out Jason Cohen's in-depth SaaS post that Justin talks about in this episode.P.P.P.S. Have ya heard? Matt and Andrew have their own SaaS product called Lasso. "People like us use products like this!"

It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters? Thanks for submitting your questions and keep 'em coming. Enjoy!P.S. Naturally, Matt talks a lot about his SEO course in this episode. Check it out at MoneyLab.co/SEOP.P.S. Have you guessed what Andrew's secret niche site is? (He gives some big clues in this episode. But will he ever tell us outright?!)

It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to "success." Enjoy!P.S. Andrew casually recommends checking out WP Engine: www.Moneylab.co/wpengineP.P.S. This episode may or may not be brought to you by Little Caesars Pizza.

Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money in their business actually makes cents. Enjoy! P.S. One thing that Matt's happy to spend money on? Email. Check out his Converkit experiment here: https://www.moneylab.co/email-funnels/

Oh snap, it's here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how excited they are to start using this beautiful piece of software. Enjoy!P.S. Read all about Lasso and the entire challenge at MoneyLab.co

It's 10 PM. Do you know where your income streams are? Running an online business means you're exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to future-proof their businesses to protect against the unpredictable. Enjoy! P.S. Sorry about the audio crackles in this one. Maybe Matt shouldn't eat pop rocks while recording.

It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy!Read Tim's post about marketing here.

Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience and selling out? Dive deep into their funnels and see what happens on the other side. Enjoy!

Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The System, man. Enjoy!

Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it's been amazing. Other times it's been harder than a Brangelina breakup. In this episode, they spill the tea on what works (and what doesn't) when it comes to working with the one you love. Enjoy!

It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they've faced along the way? What's worked well and what’s still a struggle? Grab your pickaxe, Prospector as we regale you with tales of podcasting gold. Enjoy!

Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what's becoming more important when creating searchable content and how Google's AI is becoming more discerning and human-like everyday. I, for one, welcome our new SEO overlords. Enjoy!

We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining company? Find out what happened in 2018 and what's in store for 2019. Enjoy!

Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!

Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let's discuss. Enjoy!

Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!

Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!

Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy! Go to https://www.calebwojcik.com/switchpod