Company Of One

Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one? The ideas of being minimal can also easily apply to business – and I should know because I’ve been using them for nearly twenty years. Learn more at https://ofone.co

In this episode we’ll hear from Danielle LaPorte. She’s a bestselling author, podcaster and entrepreneur who’s also a member of Oprah’s SuperSoul 100. What I love about Danielle is that she’s equal parts poet and business badass. Danielle has lived the company of one model for business, then outgrown it, then shifted back towards it. In the following audio passage, we’re going to hear her hit on a trend I’ve seen in many other online businesses: where continual growth is wanted, and the best way to achieve it is through paid acquisition channels, like social media ads. And then, once you’re doing that, you’re at the mercy of their access and pricing. Here’s Danielle talking about growing her own business beast and then how she was forced to slay it. Learn more at https://ofone.co

I’m Paul Jarvis and this is a preview of Company of One, a new podcast that explores what happens when businesses challenge the traditional idea that bigger is always better. A show where I break from the idea that growth in revenue, customers and employees is always the byproduct of success and focus instead on what it means to create richer and more fulfilling careers and businesses that don’t require exponential growth in all directions at all times.