Synopsis
Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.
Episodes
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Should you be marketing more than 1 service at a time? & Live Q&A No.121
16/10/2023 Duration: 28minCoaches conference 2023 > https://sites.google.com/view/ptmacoachesconference/home Time; 01:20 What are the similar traits you notice amongst the best/most successful PTs you work with? Time; 04:32 Who is harder to work with; a PT with their marketing or a gen pop client with their nutrition? Time; 07:10 I offer 1-2-1 and SGPT. Do you feel it is ok to promote both services or would we be better to go full throttle on one over the other? Or...is this a 'depends' scenario! Like, what has more availability just now etc. Time; 09:19 I'm thinking about making my Home Practice Library (on-demand videos that I make for my clients) available for non coaching clients. I have about 100 classes on there at the moment and growing it constantly. Do you think it's a good idea? Are there things to consider? And how would you go about pricing it? Time; 11:35 Is a website going to be necessary? Time; 14:35 I can't quite get my head around creating a hybrid offer to work alongside my
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Provide an amazing service that no one else is probably doing or offering to their online clients & Q&A No.120
10/10/2023 Duration: 25minTime; 01:50 In terms of task/time management, what is the best resource you've come across? Or does good old pen and paper still reign supreme? Time; 06:47 What aspects of coaching do you think you have the most room for development in? Time; 09:20 I want to create a lead magnet to post on socials & in and around the gym, but I'm not really sure where to start? Where would you guys go from here? Time; 11:25 I think I heard Nik describe himself as an introvert before? What did he find most useful to overcome that? Time; 14:27 just wonder I am good at nutrition was thinking to do some healthy baking and do my lead gen ( sharing my recipes ) Time; 15:26 3 things that you believe make a crap PT/ Coach and that we should avoid like the plague Time; 16:32 I'm always thinking - " what can I do to provide an amazing service that no one else is probably doing or offering to their online clients?" Time; 17:32 What to you think is generally missing from 1:1 Online
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How to improve goal setting with clients, so expectations and habits align.
05/10/2023 Duration: 22minWith last week being monthly review week for the PTMA coaches - and they're 1-2-1 back and fourth this week, which means no weekly check in questions. We thought we would dig in to a question that was asked by one of the coaches. Supporting clients first of all set detailed goals, and then supporting them believe in the goals they have set is a hard task .. one that needs real focus and time. As thought that process ... we manage expectations, future pace the goals into milestones ... and create real meaning behind the "thing" they came to us for.
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Quite a few clients have left at once, what should I do? & Live Check in Q&A No.119
25/09/2023 Duration: 31minTime; Lifetime supply of monster or C4s?? Time; 00:22 How do you guys go about nurturing leads that you have got through lead magnets? Time; 01:41 Any advice on how to cope with a mass exodus of clients? I've lost 8 sessions per week in the last month or so, which has obviously caused a bit of panic! Time; 08:06 What would you say was the most challenging point of each of your careers? Time; 10:58 I know it's possibly a good problem to have, but one of my clients sent me a large amount of money on PayPal, as a way to thank me for our work so far and to wish me a good holiday. I decided to say thank you and accept it, but I feel a bit uncomfortable and I'm worried it might affect our future work. Am I overthinking it? (the bonus money is equivalent to 3 months of coaching) Time; 17:42 When do you stop messaging someone when they go cold? After how many attempts/ messages? Time; 21:07 How specific to be with online coaching/ ideal client. Time; 23:23 If you were a face
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Doing what you want to do vs what you need to do and knowing what the best direction is to go in? & Live Check in Q&A No.118
18/09/2023 Duration: 25minTime; 00:38 Footy teams supported? Time; 03:10 Have you ever had your receipts inspected by the taxman? (I don't mean that big fucker from Teeside) Time; 04:00 How to keep going when things feel like they aren't moving forward or developing how you want them to. Basically how to not give up. Time; 07:58 What are the main things to keep in mind before going on holiday to make sure things go smoothly when you come back? Time; 09:32 Advice on a current client who has a lot of time away planned in mid Oct & Nov - they are on invoice which worked from current set up but now I have been starting to support & set up programmes while away from me as competence has started to grow. Should I add this to invoice when I do this extra work or plan to discuss beforehand? Time; 11:45 If you weren’t working in the fitness industry, what do you think you would be doing? Time; 14:10 What is your thoughts on telling leads the price of your service straight away? or having your prices on
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Whats better? Sustainable approach or strict quick methods for fat loss? & Live Check in Q&A No.117
11/09/2023 Duration: 30minTime; 00:24 Party or chill holiday? Time; 03:27 My approach to fat loss is quite easy going. I take a 'Health & Fitness' first approach. As we know, many around us in this space take a deep calorie deficit, strict regime first approach. And disguise it as 'coaching'. How would you speak about this to client(s) who see these images and maybe feel they aren't doing enough? I don't want to sound like I'm bitching about other approaches etc. Time; 09:12 How did you both transition from being a PT into mentoring PTs? Time; 12:57 I'm sure most people know the answer to this but this is something I'm not sure about) How do group sessions work within a gym context in terms of using machines/ free weights etc. I have trained pairs and do supersets so they both always have an exercise. Normally one on a machine and the other with protable free weights which works. But I don't undertstand how this can work with up to 4 people. Time; 16:13 When I have some free
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How to deal with old client coming back in on the new higher price point & Live Check in Q&A No.116
31/08/2023 Duration: 25minTime; 00:33 So far my email marketing is just tips and advise as i just started it recently how often should i include CTA and what might it look like? Time; 02:08 How to support a client who is struggling to identify the obstacles that get in the way of their goals? Their answer is always "I don't know, sometimes I'm motivated, sometimes I'm not" and when I send questions back, I don't get much of an answer. Time; 04:17 any advice on communication with old clients who want to rejoin but the price of my online coaching service is more than doubled now ? I've had the convo already with few old clients and its gone down well and they understand why but they have not signed up at the higher price which means I guess they don't value the service enough. Time; 08:18 Thinking beyond 1-2-1/SGPT being at capacity, if and only if, I wanted to add another income stream, do you think it would or could be viable to run a series of purchasable education/content aimed at my ma
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How to increase the price point for long standing clients & Live check in Q&A No.115
30/08/2023 Duration: 19minTime; 00:25 Any advice on keeping on top of things while not feeling 100%? Time; 2:22 About your Q&A podcast, do you read the questions beforehand? I do a Q&A podcast with my clients too, and I write down the answers (in bullet points) before starting the recording but the whole process ends up taking a long time. I wonder if there's a more efficient way to go about it. Time; 4:34 If you were planning to open up your own facility, what research would you delve into first and how soon would you get started? Time; 8:33 What is the best way to communicate to someone that their goals might not be realistic (for example losing a large amount of weight in a short timeframe)without sounding negative or making them feel bad I try and keep my service safe and built around sustainability so I struggle in these situations Time; 13:33 Are there any tools you'd recommend when it comes to keeping on top of where clients are in their journey? I feel like I manage this all in my head, but
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Improving client adherence to check ins & Live Q&A No.114
14/08/2023 Duration: 29minTime; 00:32 Could you expand on some other potential solutions to beginners/those with low gym confidence needing accountability via online coaching instead of F2F sessions booked in? Thought the idea of a call prior to their session to run through it was interesting and something I've not heard before so would be great to hear some more ideas Time; 07:07 Either of you ever done a Hyrox? Time; 08:13 when working with groups - how can I get people to talk about their goals? Time; 10:15 Tip tips and methods for encouraging clients to not just tick off checking-in but actively engage with it. We talk about the value of it and the importance on the journey and how the more you put in the more you get out etc., I will probe further from the feedback but with some is like pulling teeth and I feel like a total nag Time; 14:10 If a client had an exceptionnally good week (all the stars aligned for them in a way that won't happen often), and they are getting their hopes up that every week will
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Should you hire coach to do your face to face coaching? & LIVE Check in Q&A No.113
08/08/2023 Duration: 25minTime; 00:48 Am I just keeping an eye out for someone who might look like they are a bit lost? Or are there specific things that can be done to make this time productive? Would a coaching model where I provide the online aspects of the coaching but I get someone else to lead in person sessions be a viable option? Just thinking if my F2F interest stays this high then I could potentially pay one of the PTs to lead sessions that I program and have the client still within my group etc. Not at the point where I need to hire another coach or anything but wondering if this is better than having somebody waiting for space to open up with me When chatting to leads on social media a common objection I get is "I'm really after face2face PT not Online Coaching " . Even when I explain all the pros and benefits of online coaching in comparison to normal PTing, I still struggle with handling this objection. Any tips ? Thanks How do you deal with a client who becomes a friend? (For the context,
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When is the right time to move on to full rent paying pt? & Live Q&A No.112
01/08/2023 Duration: 25minTime; 00:43 I have a couple of clients who repeatedly fail to stay accountable to themselvesI always try to ask open questions to understand the challenges, get them thinking about how it plays into the bigger picture and encourage them to lead things in terms of coming up with solutionsAny advice on how I can help them build that level of accountability to themselves? Time; 4:40 How have you guys found sending more emails per week in terms of click through, opening rates etc? Time; 7:00 When/why did you guys decide you wanted to stop coaching and move to mentoring? Time; 8:50 What are the first things to outsource to gain back some time? Time; 10:53 Do you think we should avoid ‘money off’ offers? Time; 12:36 My lead magnet is going to be a 10 day challenge in August, would you create this for the niche only (Dads who want to get back into sport)? any tips for things to consider when setting one up? Time; 15:20 I'm at the capacity I want to be at for f2f, but when I get an enquir
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How many 1-2-1 clients do you think a coach can look after before the service starts suffering & Live Q&A Check in No.110
25/07/2023 Duration: 36minTime; 00:50 How to you go about when clinets leaving the programme have some sort of off boarding process to gain testoimals Time; 2:42 When you have been consistent with emails, and (hopefully!) giving some value, what sort of CTA's and/or 'asks' should/could we use in the emails to drive 'click rate'? Time; 6:40 How many 1-2-1 clients do you think a coach can look after before the service starts suffering? What does it depend on and what are the signs to look for? Time; 10:58 I've got a couple of clients who are trying to lose weight/body fat, but do shift work (a mix of days and nights every week) any advice on how to structure their training, nutrition, etc Time; 14:54 How frequently do you recommend setting goals for yourself to give yourself something to aim for and keep motivated? What do you both personally do this? Time; 17:55 How would you conduct market research whilst you also really need to make sales Time; 21:20 I still struggle to stick to specif
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When to say NO to a prospect! & Live Check in Q&A No.110
18/07/2023 Duration: 39minTime; 00:38 How should I capitalise on stories that "do well"? Every now and again I'll put up an opinion on something and get a load of likes on that story, often from other PTs but what should I be taking from those stories/opinions performing well? Time; 2:08 I want to run a low barrier service online which can build community and challenge me. But in all honesty I don’t know to pull leads in that aren’t followers and I don’t want to ‘cold DM’ people. Is paid advertising with a lead magne5 the way forward? Time; 4:28 You's recently mentioned a gym you've been involved in. Looks class. Can you talk more about that? Also, would there be a way you could do a bit of an education series on the steps you had to go through etc? Be mega that. Time; 9:08 Any advice on giving out leaflets? Can you post them through letterboxes? Time; 11:34 I had a preconsult with a prospect who is... challenging. They push my boundaries, dictate our work together, etc. It left me feeling like w
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Turning conversations on the gym floor into consultations & Live check in Q&A No.109
11/07/2023 Duration: 44minTime; 4:46 How long would you plan a lanuch for a programme for? Time; 8:11 How can you create a solid process of processing leavers. Getting feedback, testimonials, re-marketing etc. Time; 10:32 When people on the gym floor ask for advice where would you draw the line with keeping giving the advice and offering them a consult? Time; 14:08 What are you first thoughts on the new app Threads? Time; 21:14 What are your thoughts on trial sessions? I made a business card a couple of months ago with a qr code which when scanned takes them to a form and they can book in a trial session. Then saw a post by you guys when I joined saying it was shit hahaha! Use them or throw them in the bin? Time; 24:03 I have a client who struggles with nutrition and mental health issues. I have told him many times I'm not qualified for this, and I referred him to other professionals. He keeps bringing these issues up. Because what we do impacts mental health, I feel like the line is sometimes blurry (in the eye
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Considerations when opening your own gym & Live Q&A No.108
04/07/2023 Duration: 17minMy clients are all on different prices at the moment due to a legacy of under-charging when I started 6 months ago. I'm wanting to go to a monthly membership model that would bring everyone in line, but I'm working through that at the moment. Would you suggest bringing everyone in line at once so have some in a holding pattern or transfer people across as and when is relevant. For some this would be a big price hike so I could keep them on their current tariff until we go our different ways. How to I best manage this newbie fuck-up? What are important things to consider when planning to open your own gym in relation to business model, location, size etc??
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Dealing with the grind of running a coaching business & Live Q&A No.107
27/06/2023 Duration: 31minTime: 00:17 Struggle with overwhelm on tasks when i have holiday booked for example a long weekend (friday-sunday off) and have to fit all tasks into 4 days. How do i manage this Time: 3:50 how to stop questioning if the industry is right for you when everything seems to be pointing that you won't get anywhere? Time: 13:17 What are the main things to keep in mind when you get near full capacity and looking to scale? Time: 15:45 I can't think of anything right now but I'm watching Glasto on the telly....sooooo Who would be your ultimate Glastonbury line-up? Time: 19:47 How reliable is a google business page and website for acquiring leads and clients? Time: 22:42 I feel like even when things are going well (which, objectively, they are right now) the constant cycle of chasing, gaining and losing clients alongside all the other stuff I have to do and the never ending grind of PT life leaves me feeling pretty overwhelmed Any advice on how to deal with these feelings? And snap you
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Live Check in Q&A No.106
20/06/2023 Duration: 41minTime stamps and questions below; Time; 00:10 I feel very confident about getting in 121 clients partly because I know 100% I have got people results with it, how can I have that same confidence in selling my online coaching without necessarily having the same history of success with it? Time; 5:37 how would you convey your messaging / marketing on the gym floor? seems everyone whos busy has no structure, market ect but able to get 40 sessions a week Time; 11:45 Oi Oi you tarts! Two fold question. When you are at the point of capacity, what would you hone in on to 1) Ensure the service continues moving forward and 2) Ensure this point is sustained for as long as realistically possible? Time; 14:38 People find my website looking for private yoga classes. They are not looking for coaching. Would it then make sense to amend the copy on my website and "tone down" the coaching aspect of my work, and address it more during the consultation if it appears to be relevant to the client? Time; 1
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Live Check in Q&A No.105
13/06/2023 Duration: 23minLISTEN TO THE END OF TH EPODCAST FOR SOMETHING SPECIAL! Time: 00:24 I feel like I am really gonna struggle to shut off from work as I am away, how can I detach myself from work without feeling that I have no control over my business and avoid checking my phone every 10 mins Time: 3:28 A parent has enquired about me helping their teenage son (15) to get fit for the new rugby season. They have tried a few coaches but none have agreed. I feel like I could help them but i'm not sure what would be required from a qualification/insurance perspective? As it's not a demographic i've worked with before do you think it's best to find a coach that's more experienced and refer? Time: 6:36 How do you price things if everything is individual? Time: 9:04 How do I know what topics to cover in a new client onboarding email series? Time: 11:45 How to get better at asking the right questions for the client? Time: 14:36 I've just been thinking about my marketing over summer and I ha
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Live Q&A Check in No.104
06/06/2023 Duration: 37minQuestions and time stamps below. Time; 4:40 What are the signs you need to put your foot on the brake, take a step back and reevaluate your approach to work? Time; 12:17 Best way to be honest when client isn't on it with their nutrition Time; 15:47 I don't work at the gym I PT out of so i'm only around the gym floor when coaching clients or training myself. Should my marketing approach be different because of this? Time; 17:13 Price points for existing clients moving online Time; 21:55 Would you give clients a set day they have to complete a check in or would you recommend this be by a set time? For example, they receive a link with the check in attached on a Saturday morning and they must have submitted this by 8am Monday; or they have to complete their check in on Friday each week Time; 25:15 More seriously: I take in clients anytime, but I'd like to introduce "launches" to drive people to action. But I don't want to lie about it and pretend I'm only a
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Live Check in Q&A No.103
31/05/2023 Duration: 31minOur weekly Q&A session for the PTMA coaches. some belting questions this week. Time stamps for questions below :-) Time : 00:24 Have you got any advice on getting tax returns after self assessments and how it all works? Time : 7:08 When you're a fully self employed rent paying PT, how much control/influence can a gym have in terms of what you offer, what you sell etc? Or what would be reasonable? I'm talking strictly your Coaching services, not sex toys, gimp masks and all that. Time : 9:19 I wouldn't mind some general advice about how to make the check in process more optimised/smooth. Down to the basics because I've never been to PT school Time : 13:47 how to build confidence in a product (and not fixating on things being perfect first time) Time : 16:22 I find it hard to get specific goals from people in consultations A lot of the time, people have a goal in mind (of weight loss or muscle gain), but turning that into something measurable is something I really str