Women Who Execute With Jen Vazquez

You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days?In this episode, I walk through the exact system I use to turn one brand shoot into months of pins that keep finding your ideal clients while you're busy doing literally anything else. Pinterest is a visual search engine, and brand photos are exactly what it was built for.In this episode:Why brand photos often outperform polished graphic pinsThe four types of brand photos that work best on PinterestHow to turn one photo into five pins with five different keywordsHow to map a full brand shoot to 90 days of contentWhy you only need a handful of blog posts, not 50The 10 minute keyword step to do before your next shootHow board names tell Pinterest who should see your pinsALL RESOURCES MENTIONEDWanna learn Pinterest with an expert there to help for only $47?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest a

You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one way, pin the product, add the link, wait, and it barely works. There's a smarter way, and it's hiding in something you're probably already doing.In this episode, I break down:Why direct affiliate pins reach such a small slice of PinterestThe blog post bridge that reaches two types of buyers at onceHow coaches, photographers, and wellness pros can start with AmazonNiche affiliate programs that fit your ideal clientHow to write a before and after post people actually trustThe one rule that keeps Pinterest from getting confused about who you serveALL THE LINKS MENTIONED

You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real.I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth.In this episode, you'll learn:Where the loop between marketing promises and delivery most often breaksWhy every business, big or small, struggles with documentation (and how to start without perfectionism)What effective training looks like, and how to combine visual, audio + hands-on learningHow misalignment quietly hurts repeat business and referralsThe first operational system to hand off when you feel overwhelmedKasandra's three growth tips: inbox zero, a negotiation lesson from Never

You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them.I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage.In this episode, you'll learn:How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pinsMy 4-question keyword interview for photographersWhy "wedding photographer San Jose" can beat "San Jose wedding photographer"The 5 places your keywords need to liveThe board structure that works (and why "My Faves" is hurting you)How to turn one photo session into 5 weeks of pinsGrab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources.Next week: the Pinterest strateg

I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them.In this episode:The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not InstagramWhy Pinterest is a completely different buyer pool than social mediaThe two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags)How one wedding session can become 40 to 80 pinsThe exact keyword strategy for location-based photography businessesA real client case study where outbound clicks jumped 315% in six monthsShownotes right hereSponsered by Aftershoot: ⁠Grab six months of Aftershoot Select for $49! ⁠ #cullsmar

The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your brand photos might be some of the highest performing Pinterest content you're not using yet.In this episode:What Pinterest actually accepts as a pin destination (service pages, booking links, freebies, videos, and podcast episodes)Why brand photos, especially behind-the-scenes shots, outperform polished headshots on PinterestHow to turn one brand photo into five pins targeting five different keywordsSimple content ideas that don't require a blog: FAQ pages, process pages, and testimonial pagesWhy a Pinterest pin can keep driving traffic years after a feed post disappearsALL LINKS MENTIONED

If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.In this episode:Why a business account is non-negotiable if you're marketing on PinterestThe exact step-by-step process for converting your existing accountWhat actually happens to your old personal boards (nothing gets deleted)How to set up your profile name, bio, and cover photo to attract your ideal clientWhy claiming your website is a step most people skip, and why it mattersHow to set up your first keyword-rich business boardsALL THE LINKS

The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever.In this episode:What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA)The 5-step process for setting up your template in CanvaHow to duplicate one template into a five-pin set targeting five different keywordsHow to save your template so you never start from scratch againHow many template styles you actually need (hint, it's not many)ALL THE LINKS

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.In this episode:Why social media platforms are engineered to need you every single dayThe search engine difference, and why Pinterest works nothing like Instagram or FacebookA pin I made in 2014 that's still in my top 10 performing pins todayWhat "calm marketing" actually looks like in practiceWho gets the best results from this approach, and who it's not forThe honest caveat about how long Pinterest actually takes to workALL LINKS MENTIONED

You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode:Why brand photos outperform graphic-only pins on PinterestThe specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)How to turn one photo into five pins targeting five different keywordsWhy the text overlay matters as much as the photo itselfWhere to pin your brand photo content for maximum reachWhy a Pinterest pin can outlast an Instagram post by months, even yearsALL THE LINKS MENTIONED

Send us Fan MailMost service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it.In this episode:Why Pinterest is a search engine, not social media, and why that changes everything about your strategyHow to set up boards that act as amplifiers for every pin you postThe 5 places keywords matter most on PinterestWhat to actually pin, and why you're never creating brand new content just for PinterestWhy consistency beats volume, and the pace that actually works long termHow long it really takes to see traction, and why the first few months feel quietThe one metric worth tracking (hint, it's not impressions or saves)ALL THE LINKS MENTIONEDSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pint

Send us Fan MailIf your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.In this episode we cover:Why heavy Google search actually increased even as AI search explodedWhether you still need SEO fundamentals in the age of ChatGPT and AI overviewsWhat "multi-surface optimization" means and how to do it without a huge teamWhy video is the most underestimated part of your marketing strategyHow to turn one 60 to 90 second video into five pieces of contentWhy you need to ask a second clarifying question when clients tell you how they found youA simple, free test and learn approach to AI search you can start this weekGrab Georgie's free guide on optimizing video for AI search plus Veed's Ultimat

Send us Fan MailYour Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day.In this episode:What to actually pin, and the 3 types of pins that work best for service providersHow to build a pin that actually stops the scroll (image, title, description, and CTA)The 5 Pins System, and why it multiplies your reach from a single piece of contentHow often you really need to post, and why volume spikes hurt more than they helpThe 7 day rule for spacing your pins, and the one exception I make to itHow to batch and schedule so your pins go out daily without you touching Pinterest every dayThe 30 second step almost nobody does that earns 123% more outbound clicksFree Organic Pins Checklist Tailwind's Free PlanPin Copy ProTailwind M

Send us Fan MailIf you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely.In this episode:Why a business account isn't optional if you're marketing your business on PinterestThe two ways to get set up, whether you're starting new or converting a personal accountHow to fill out your profile so Pinterest knows exactly who to show your content toWriting a profile name and bio that work as SEO, not just introductionsWhy claiming your website matters more than most people realizeHow to set up your first boards with the right names and descriptionsA full setup checklist to make sure you didn't miss a thingALL THE LINKS MENTIONEDSupport the showWanna learn Pintere

Send us Fan MailYou paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing.In this episode, I cover:Why brands using original photos see a 35% increase in customer trustThe most overlooked shot in every brand session (not one photographer I've worked with planned for it)What to wear when you don't have a uniform, and the 4 colors that work with any brand paletteHow your client's before-and-after emotions become a visual brief for your expressionsVaried looks: how one shoot can fuel a year of scroll-stopping contentWhy your tools, your workspace, and even your pets belong in you

Send us Fan MailIf you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.In this episode:Why the biggest, highest volume keywords are usually the hardest ones to winWhy keyword stuffing in your pin description kills your clicksThe 4 question interview to find your best keywords, straight from your own businessThe keyword walk down, taking a broad term all the way to a specific, winnable oneWhy a zero volume keyword can still be the one that books your ideal clientThe 3 free tools I use to validate every keyword before it goes on a pinALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest a

Send us Fan MailYou're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a clientIn this episode I'm breaking down:What impressions, saves, pin clicks, and outbound clicks each actually mean for your businessWhy saves feel like a win but rarely turn into a clientA real client story where outbound clicks jumped 315% after we fixed her titles and descriptionsWhat a good Pinterest click through rate actually looks like in 2026The exact words that move outbound clicks (and the keyword mistake that tanks them)Two things you can do this week, starting today, to move your numberALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and c

Send us Fan MailIf you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.In this episode, I cover:What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeksThe Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totall

Send us Fan MailYou're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.In this episode:Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pinPinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discoveryWhat Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combinedWhy the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays offThe simple batching system that gets a pin out every day without Jen doing daily workALL LINKS MENTIONED: https://jenvazquez.com/

Send us Fan MailYou've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.Topics covered:Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "pretty photos" to "converting photos"How to set up every shot for conversion, not just aestheticsThe iPhone camera settings that create a professional lookWhy planning for use BEFORE you shoot changes everythingWhere to place text space and how to think about vertical vs. horizontal orientationHow Jen's brand photography sessions are built around visual strategy, not just a pretty galleryALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to