Boutique Chat

Do you wonder how to balance personal challenges with running a successful boutique? In today's episode, I’m thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie’s journey is a testament to resilience and community-building, making her a standout in our industry. Resources: Macie Kindler: Website | Facebook | Instagram The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube Ashley Alderson: Instagram Boutique Hub Black Retail Bootcamp The Boutique Hub Membership Hubventory.com

Are you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yourself grace to make mistakes along the way.  Resources:   Join The Boutique Hub Community 

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building. Resources:    Nicole Palmer: LinkedIn | Facebook  Ep #306: Simple Strategies for Business Success with Nicole Palmer   Join The Boutique Hub Community   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business. Resources:   Join The Boutique Hub Community 

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay.  Resources:    Eric Ruyak: Instagram | Website | LinkedIn  Join The Boutique Hub Community   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your beliefs. Discover how addressing procrastination, completing tasks, and managing self-criticism can set you up for greater success in both small and large endeavors. Resources:   Join The Boutique Hub Community 

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business Resources: Linny Co. Facebook | Instagram | Hubventory  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, how I parent, and more. So listen in to find out what these words and phrases are and how to harness them to bring more positivity to your life. Resources: Join The Boutique Hub Community

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.  Resources: Chinese Laundry Join The Boutique Hub Community Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays online. That's why I'm going to share some tips on how you can get the most out of events once you get back home.  Resources: Join The Boutique Hub Community

There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on your actual numbers.  Resources:   Join The Boutique Hub Community  Dane Cohen: LinkedIn Management One https://www.management-one.com/boutique-hub https://www.management-one.com/get-started email: dane@management-one.com email: mary@wellretailed.com Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage. Resources: Join The Boutique Hub Community Retail Bootcamp

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success. Resources:   Join The Boutique Hub Community  Erica Eickhoff: Instagram  Styles By Erica: Website | Instagram | Facebook  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe. Resources: Join The Boutique Hub Community

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and explains its mission to connect buyers and sellers. She provides practical advice on setting your business apart from competitors and the incredible value of becoming a one-stop shop for your customers. Resources:  Join The Boutique Hub Community  Dallas Market Center: Website | Instagram  Cindy Morris: LinkedIn  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you. Resources: Join The Boutique Hub Community

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch. Resources:  Join The Boutique Hub Community  Kari Patefield: Instagram  Website: https://shopikt.com  Facebook: facebook.com/iktboutique  Instagram: @iktboutique   Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started. Resources: Join The Boutique Hub Community

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole. Resources:   Hubventory | Wholesale Boutique Hub Membership  Samantha Conner: Instagram Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way. Resources: Join The Boutique Hub Instagram: The Boutique Hub / Ashley Alderson