Boutique Chat

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.  Listen in to hear how they balanced tourist and local customer needs, embraced Retail Bootcamp strategies to master their financials and grow organically through social media, and more. But it’s not just about business—Serena and Java also get real about what it’s like to build and run a store as a couple. They talk about setting boundaries, adding humor to hectic days, and leaning on each other through the highs and lows. Whether you're dreaming of opening your own shop or looking for ways to grow with heart, this episode is packed with p

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point. What You’ll Learn: Why tracking the right numbers matters more than chasing sales The difference between lagging and leading indicators The key metrics every retail scorecard should include: Average Order Value Conversion Rate Traffic Goals Inventory Aging + On Order How to empower your team by sharing the scoreboard What business owners can learn from coaching a sports team   Traction: Gino Wickman Free Ret

Struggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der Baan: Instagram | YouTube | LinkedIn Max Retail: Website | LinkedIn Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what actually matters. What You’ll Learn: The difference between being busy and being effective Why “busy” is often a badge of burnout What Ashley tracks on her daily “to-done” list How to spot true income-generating activities Why your calendar should reflect your actual priorities The often-overlooked cost of ignoring your health   Join The Boutique Hub Community Follow Ashley on Instagram

What does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.  Resources:  Britni Walz: LinkedIn  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

This week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about: A denim-themed kickoff party with live music, cocktails, giveaways & more A Wednesday happy hour just for new buyers A complimentary shuttle to Westside Provisions District, where you can explore Atlanta’s top restaurants and retail with exclusive perks Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com

What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it’s not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers   Join The Boutique Hub Community Follow Ashley on Instagram

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss!  Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what’s worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success.  Resources: Samantha Conner: LinkedIn |  Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner  Join The Boutique Hub Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more" If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one. Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcast

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:  Tracy Christian: Website | Instagram  Discount code: BoutiqueHub25  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn: Why “trying to reach everyone” is hurting your boutique The 5 key questions to define your ideal customer How to use your customer profile to shop smarter at market What happens when you stay true to your niche Simple steps to build customer loyalty (without burning out) B

What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion.  Resources:  ·       Kimmy Almon: Website | Facebook | Instagram  ·       Boutique Summit 2025   ·       Retail Bootcamp   ·       2025 Boutique Boss Planner    ·       Join The Boutique Hub    ·       Ashley Alderson: Instagram    ·       The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy. Key Takeaways: Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment. Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved. Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atl

What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. Resources:  Denise Welling: Website | Facebook  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Do your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience. Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week.   JR Visual: Instagram https://www.jrvisualdesign.com/  ---- Join The Boutique Hub Community